Bandcamp was once considered an honorable digital distributor. But it has now changed hands twice and is currently owned by Songtradr, which just fired half its staff. Its future is unclear. I understand you and Michael Shrieve have an idea for a more artist-driven concept for digital music distribution.
Our consensus is “If we don’t do it, who the hell will?” It’s all about how you manage the forces that drive this somewhere it can be realized. Objectively, it is not bloody rocket science what Bandcamp does. It’s pretty simple to do. In fact, for a little more than two decades, I’ve run my own web shop, and although there have been some ups and downs, it has been worthwhile.
The most problematic aspect of creating a platform today is defending yourself against hackers and criminal organizations who want to destroy it. Other than that, having a server that hosts a bunch of music and has a payment system is straightforward.
Another issue is when people put these systems together, they often believe “We have to be the biggest platform in the world. We have to reach 100 million people.” No. You just need somewhere you can put up some music and where people who are interested can come and get it.
I admit, I dislike the idea of “supporting” musicians. It’s not fucking begging. It’s not a case of, “Oh, I’m a musician and you must support me, otherwise I will go under.” No. The statement should be, “Music fulfils a function in the listener’s life and therefore there is a transaction that happens in which there is a mutual benefit.”
When I went to buy a record as a kid, I didn’t think about needing to support somebody. I thought “I want this music. I want to put it on my turntable, listen to it, and have it make me happy.” That’s all it is. Do you want to hear my music? If so, are you willing to pay the cost to have it? If their answer is yes, good.