I would add that Atmos mixes have to have output to the Wides, Four heights, and discrete output to the sides and rears, to be real Atmos for me on my 9.1.4 setup. Oh, I forgot, also output to the fronts and to the center.Atmos mixes has to have output in the heights to be real Atmos to me on my 7.4.4 setup, in what way others choose to listen to Atmos mixes are not a concern for me.
Now seriously, I have listen to some Atmos mixes (I don't remember which ones) that had mainly sound on sides/rears and almost nothing on fronts. That sounded weird, and it looked as a kind of binaural or 360RA transcription.
I think we have to demand 'Good' Atmos mixes, discrete and balanced, regardless of whether they use all channels or not. For instance, Clearmountain mixes don't use very much heights but are good mixes with sides/rears.
Also, the 'standard' Atmos can be used for the delivery of Quad or 5.1 mixes, if there are no other delivery methods on the platform. Should they clearly mention the kind of mix delivered? as Suzanne Ciani does with the "Quadraphonic Live" title, at least? Well, Atmos is also a marketing word. If they say they use few channels, maybe there will be someone that will noy buy it.