A friend flew in to help his aging parents this past week and rented a car, a small current model Cadillac SUV, I have no idea which one.
We had been sitting in my living room listening to Kraftwerk's Autobahn, an album he knew well and has always really liked in stereo but had never heard in Quad, then I played him some Santana, AWB, and Blood Sweat & Tears quad discs, then he wanted to take a drive to a certain restaurant about an hour away for dinner so I grabbed my box of discs, we got in the Cadillac, and we quickly became disappointed as it didn't know what any of the DVD-A's or DVD-V's were and failed miserably on the DTS-CD we tried... It wouldn't read the DVD's at all and although it recognized the DTS-CD as a playable disc it chose to provide digital data hash noise as the audio instead of decoding it... Very disappointing...
A couple of weeks ago I brought a few of my discs to a friend's house who has a far more expensive A/V stereo setup than I do because he's heard DSOTM in quad and wanted to hear more...
His younger brother, late 30's or maybe early 40's I think, was sitting on the sofa browsing the web as we began listening to some of my quad stuff.
My buddy was totally happy, all excited, and trying to get his baby brother and 20-something daughter to pay attention to the music.
His baby brother summed it up in a nutshell and without intending to do so his daughter's comments reinforced her uncle's perspective...
His comments were that if he can't take it with him on his morning runs with his media player and ear buds he's not interested.
His daughter (and almost all of her friends) don't care what it sounds like as long as they can hear the beat, usually coming from the crappy speaker on their cell phone or the other ear bud that's not dangling loose or in the other friend's ear... They don't actually understand the concept of 2-channel stereo, much less 4-channel and sadly none of them (including the uncle) cared about the sound stage or audio quality at all. Consumer "Good enough" attitudes have come full circle again and it's why these amazing formats don't ever gain enough momentum in the consumer world.
It's so frustrating to anyone who truly appreciates and enjoys music, and/or electronic gadgetry fans who may not really appreciate the creativity but are fascinated by the results of the technology...
Show them a working victrola and they'd probably complain about the sound quality but ironically a 64k mp3 seems to be totally acceptable because most of them really don't care...
Not to mention that the creativity of pop consumer music has more to do with a driving beat and gangsta attitude with samples of other people's actual music than any real creativity on the part of today's artists... Of course there are exceptions, but few and far between... Think about it this way, how much of today's current pop music would hold up to trying to mix it much less actually sound better in quad...
Pardon the rant, it was just disappointing to watch and hear the younger generations' perspectives of "...and???" when we tried to show them quad mixes, even when some of the artists were classic rock songs they actually really like. Seeing my buddy all excited by the quad stuff I brought over, then seeing and hearing the next 2 generations' "whatever" attitudes was just such a shock and really depressing to me.
Plus getting to hear a DVD-A in another buddy's 6 year old Lexus recently, watching him get all excited by it, then having a current year Cadillac fail to play any of my quad discs was again depressing...