Well, it's the new standard for surround sound and it's on Disney+, Amazon Prime, iTunes, Vudu, Netflix and even Tidal. It's on most newer movies in 4K and many 1080p Blu-Rays as well. If you don't have an Atmos receiver, you wouldn't even notice as it's backwards compatible with 5.1, 7.1 and 2.0 for that matter so there's no issue with the studios using it as plays just fine on older systems while allowing newer systems to do more and larger home theaters to scale upward easily. If
no one was using it, why on earth would Disney, Amazon, Apple and Netflix even bother? The movie studios have an incentive to make Atmos soundtracks as that's one more reason for people to come hear something larger than life at a real movie theater (assuming they survive Covid) and the soundtracks are easily scaled down to home Atmos.
Tech is moving forward almost yearly now in home theater with 8K receivers now available. 13-channel and even 15-channel receivers are now available. It's nearly plug'n'play. The only "hard" part is getting speakers on or near the ceiling and running the wire for them without looking terrible. I bought a 11-channel Marantz receiver for less than half its retail price by waiting until August of that year and buying that year's model as the new ones came in (huge discounts every year around that time). Great used speakers can be easily found on eBay in good condition. I bought most of my "upgrade" PSB speakers there for like half the price they were new. I could even find older ones that matched the speakers I already had fairly easily.
I know a few people at work with 5.1 setups, but I don't know a ton of people personally in general. I do know there's over a million members at AVS and it's not hard to find people using it online that way. Besides, how many people had Quad systems back in the 1970s? Does that mean people should not have wanted bands like Pink Floyd to make quad remixes of their albums back then? Atmos renders to and is fully backwards compatible with 5.1 so it's not like an Atmos remix wouldn't play on your 5.1 system either. Frankly, Blu-Ray albums have plenty of room for multiple optimized mixes even. I've got some music Blu-Rays that have 2.0 (192kHz 24-bit), 5.1, 7.1, Dolby Atmos and Auro-3D mixes all on the same disc with plenty of room to spare.
Personally, I had 5.1 clear back in 1997 (Technics external processor add-on with Dolby Digital AC-3 and DTS plugged into a Denon receiver using laserdiscs and then DVDs as the sources with a 57" CRT HDTV a couple of years later. I now use that Technics processor on my Carver system (so I can keep my Carver C-5 preamp) for the occasional surround album and mostly for TV shows and the occasional movie (I watch most movies in my home theater that has 17.1 (11.1.6 layout, meaning 11 speakers at ear level, 1 subwoofer and 6 speakers overhead).
I moved to 6.1 in 2007 at my new house with a 92" screen and Panasonic 720p projector and used that for 9 years. I upgraded to 1080p 3D projector in 2016 (got stick of waiting for 4K projectors in a reasonable price range) and then started on the Atmos upgrade in the summer of 2018. I didn't think I could fit stereo speakers in the rear of the room due to the half bathroom and off-center sliding back door, but I found the newer X1T PSB speaker could fit in that corner and I then somehow managed to fit three sets of side speakers and three rows of seats into the room with a bit of planning (I bought most of the new speakers on eBay used so it didn't cost as much as you might think). I first upgraded to 7.1.4 and then finished the upgrade in December to 11.1.6, but then I also redid my furniture and other changes to the room to make it more "theater-like". The actual speakers only took a couple of days to install all of them and that was 17 including some new mains and three rows of seating, not the more typical 9 or 11 total.
Well, now you do.
What I can tell you is that a well done Auro-3D or Dolby Atmos surround album is a revelation. Many of the Auro-3D recordings are done with dual-quad microphones in real venues and it's like listening to binaural recordings without headphones. The room disappears and you're transported to the venue. It's outright freakishly real sounding. I'm sitting there with a pipe organ playing Toccata and Fugue and it sounds like I'm sitting in this giant church. It's unreal. Lichtmond albums are more like Delerium/Enigma/Pink Floyd crossed together and sounds can just appear anywhere in the room or even fly around it, over/under, anywhere really (and those offer 3D video as well to make it extra trippy). I felt like I was at Disney World watching Magic Journeys in 3D back in 1984 again.
The best part, however is that they're
backwards compatible with 5.1 (or even stereo) systems so you can listen to them on your existing system and they're ready to play with more channels if/when you upgrade. Thus, the notion that Pink Floyd would be giving something up by doing Atmos remixes of their albums is erroneous as they will still play on 2.0, 3.0, 4.0, 5.1, 6.1, 7.1 and even 34.1 (24.1.10) systems. They're utterly scalable as the system moves the audio "objects" and renders to them to the closest approximations available in such a way that phantom imaging takes over.
All you really need is a receiver supporting 5.1.2 or 5.1.4 and 2 or 4 overhead speakers. They can be mounted high on the wall or on or in the ceiling. There are also "Dolby Enabled" speakers that attempt to bounce the overhead sound off the ceiling to make it sound like it's coming from there. But you don't even need to do that to hear overhead sounds as Dolby now has "Height Virtualization" (DTS uses "Virtual X" to do the same) that pscyhoacoustically simulates the overhead channels (similar to how Q-Sound simulated surround sound on 2-channel). I've tested the DTS system on my lower 7.1 channels and it works shockingly well for the main listening position. All you need to do that is a receiver that uses it (You can get one for under $700).
As for it being a fad, that's unlikely to happen precisely because the system is completely backwards compatible. Like I said, Pink Floyd could do an Atmos mix and it would play back fine on 5.1 or even 2.0 just fine. It'd be on their end to do a proper mix and let's face it, they can easily afford to do it.