I wonder if they're not getting a significant amount of preorders, because I feel like I'm getting a new marketing email from the official Rush mailing list every single day (maybe even more than once a day) flogging this release in its various formats (and the shirts, mugs, etc. surrounding it). Didn't feel like this with the last one? 
It's also the same thing, every day... might be more interesting when it comes with a coupon code.
It's also the same thing, every day... might be more interesting when it comes with a coupon code.