That's my believe/hope.But perhaps you are correct in that all soundbars, “immersive” earbuds and “Echo studio” type devices will make “surround” as ubiquitous as stereo has been even if most of the devices don’t really deliver it and most of the consumers don’t understand it or care to.
I do avoid telling the Joe Sixpacks that Atmos soundbars and all are really crap, the more that have them and think they're great, the stronger the multich universe becomes.