About £150 quid here for the 32gb version pups..I believe the Apple TV 4K is reasonably priced (I mean come on it’s an Apple product- usually means good quality and support) and this is all just getting started. Very well might be thousands of Atmos mixed songs in the pipeline- time will tell.
But I have to admit; when I first saw posts about an Apple TV 4K, I thought Apple had actually released a physical TV (OLED or something)
Means my beer supply will take a hit for June!!