I hate to be this way, but the comments seem to warrant my input...first off, I don't care if you don't like it or do. No need to complain and ruin it for people who do. I respect most opinions, but keep in mind, they are just that. Everyone has one. There are no facts here, just observations. Most of them negative. I don't think when quad started or 5.1 that there were hundreds of titles instantly available, much less every person enjoyed every one. Patience. But we as surround sound gurus and prime purchasers can probably do more harm in complaining than help. If you don't want it, don't get it. Please don't beat it up for people who do. By all means feel free to share an opinion, but I feel as if this is being unfairly bashed and beaten down. Also, the money involved really isn't that much more to add a pair of speakers. Basically any speaker works for this. It is not part of the premium sound we expect and enjoy, but more directional noise, imo. Ceiling mounted is ideal, but hell add a wedge under a pair of speakers to angle them to the ceiling and it is close enough to enjoy the separation. It is a gimmick, but to most people so is the other surround we enjoy. Hell, look at all the soundbars and the fake surround they try to produce. We are losing. Lets not help that any more than necessary by bashing Atmos. Maybe, just maybe, it will bring a few more people to our beloved surround sound family and gain us more influence over the distribution of old and new titles alike.
Sorry for ranting and pissing anyone off, but felt like someone had to reroute this conversation to the positive side a bit.