I didn't take the time to read through all 57 pages, but I recently read an article by Ronan Chris Murphy in Recording Magazine on the way Apple is going about presenting the Atmos mixes that I found interesting. I wanted to link to the article, but it is in the current issue making it unavailable to me.
In a nutshell, Murphy relates that some Atmos mixes are not identified as such and were quite possibly done without the artist's/producer's knowledge/involvement. As such, he argues, the mix may not reflect the original intent of the creators. Another point he makes is if someone is hearing the music for the first time and unknowingly is hearing the Atmos mix, the possibility exists that the listener is hearing something quite different from what the creators intended. A comparison he makes is if Apple had a presentation of classic art and did a 'remix' of the Mona Lisa which presented it in 3D with some additions not in the original, having not identifying it as an 'alternate' version of the original, the viewer could assume the 'variation' is what the artist intended when it would clearly not be so.
His point is he wants to encourage Apple to 'clearly' identify Atmos mixes so the listener knows what version of the music they are listening to. He admits that alternate versions would be interesting, but feels they should always be indentified as such. As a content creator myself, I feel this is a reasonable request to make of Apple - or any provider. Murphy does have a petition up on this topic - https://ronanchrismurphy.com/petition/ - if you are interested. Thanks for reading!
In a nutshell, Murphy relates that some Atmos mixes are not identified as such and were quite possibly done without the artist's/producer's knowledge/involvement. As such, he argues, the mix may not reflect the original intent of the creators. Another point he makes is if someone is hearing the music for the first time and unknowingly is hearing the Atmos mix, the possibility exists that the listener is hearing something quite different from what the creators intended. A comparison he makes is if Apple had a presentation of classic art and did a 'remix' of the Mona Lisa which presented it in 3D with some additions not in the original, having not identifying it as an 'alternate' version of the original, the viewer could assume the 'variation' is what the artist intended when it would clearly not be so.
His point is he wants to encourage Apple to 'clearly' identify Atmos mixes so the listener knows what version of the music they are listening to. He admits that alternate versions would be interesting, but feels they should always be indentified as such. As a content creator myself, I feel this is a reasonable request to make of Apple - or any provider. Murphy does have a petition up on this topic - https://ronanchrismurphy.com/petition/ - if you are interested. Thanks for reading!