I’ve been waiting for this to hit their website after reading it in the magazine. I’ve said before I just want an honest reason why you can’t make an Atmos disc for release of any title where the mix exists.
Apple Corps answers:
I know they must think about it, but this guy gives the impression that the
only option is to include the disc in a box set.
And I so completely disagree with it. Try it... put out a standalone Bluray of the Beatles in Atmos and see what happens. Pick a price and go for it. Go ahead and squeeze us for $40 or something. Or allow it to be downloadable (I know... that won’t happen) or partner with SDE.
As for “very few consumers care”, it seems to be working for the labels who continue to put out physical releases. What do they know that Apple Corps doesn’t?
Ugh. I’m letting this really annoy me and I shouldn’t. If they don’t want my money, I should just let it go.
https://www.stereophile.com/content/beatles-last-stand