Exploring Billboard for Quadraphonic Information

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From November 9, 1974:

On November 10. the King Biscuit Flower Hour will present a taped live radio show featuring the Edgar Winter Group and Suzi Quatro.
The show hosted by Bill Minkin (FM only) is in Quadraphonic sound. So you can hear it the way you’d be seeing it.
In the future, shows will be on the second Sunday and the last Sunday of every month. Check the listing below for times and stations.
1688168144603.jpeg


Link to PDF:
https://worldradiohistory.com/hd2/I...Page-0025.pdf#search="live quadraphonic show"
 
From January 1975:
On Jan.12, the King Biscuit Flower Hour will present the first part of a special two part taped live radio show starring Yes and featuring Gryphon.
The show hosted by Bill Minkin (on FM only) is in Quadraphonic sound. So you can hear it the way you'd be seeing it.
In the future, shows will be on the second Sunday and the last Sunday of every month. Check the listing below for times and stations.
1688169379221.jpeg
 
AFAIK, the KBFH quad/SQ master tapes were destroyed in a fire...maybe people with home recorded stereo copies could lend them to a record company for remastering...even the lowly compact cassette is capable of good fidelity and would probably be good source material.

Perhaps the record company, once the recordings were remastered/restored, could use a Surround Master to provide a good SQ decode for the surround sound version (maybe use the Rhino Blu-ray method - lossless DTS) for home audio release.

I don't know if rights issues would prevent this though.


IIRC, the Dr. Who TV show home videos were made more complete by using audio recordings made by TV viewers (+ some still pictures), the BBC policy until ~1978 was to erase videotapes.


Kirk Bayne
 
Working with the Record company would be good. And as far as rights issues go, let them work it out.
Yes, reports are that the Quad masters for KBFH were burned in a fire. However, allegedly, the multitracks exists. And it’s possible tapes exist at radio stations. If they were good archivists.
 
Here’s an article about San Francisco Bay Area radio stations in 1976, by legendary music critic/historian Joel Selvin. It’s part of a general spotlight on the Bay Area, March 13, 1976 issue. Quadraphonic radio is mentioned briefly, along with AM stereo. For those of us who grew up in Northern California, this is a fascinating report about what was happening with radio in 1976.

1688209904177.jpeg


Varied Radio
Formats Spread
Across Bay Area
Vastness


March 13, 1976

By JOEL SELVIN
San Francisco may have given birth to progressive radio at KMPX-FM nine years ago, but radio in the Bay Area today seems virtually unchanged from the conservative, orthodox mode in which it was set when deejay Tom Donahue began broadcasting what became known as "underground" radio after midnight on the small foreign language station at the far end of the dial.
True, KSAN-FM, successor to the original KMPX, continues to thrive, on the verge of becoming a San Francisco institution in its seventh year of undeterred dominance. But KSAN is virtually the only radio station in the Bay Area to reflect or become involved with to any degree the local music scene.
“San Francisco radio is probably no different than anywhere else," said Bill Gavin of the Gavin Report tipsheet. KSAN general manager Jerry Gra-ham, a relative newcomer to the Bay Area, echoed those sentiments.
"As far as I can see, San Francisco radio is no different from radio in most major cities,” said Graham, former WNEW program director who still owns his own radio station (WGRG, Pittsfield, Mass.), which he built literally from the ground.
Graham assumed his KSAN responsibilities last summer, replacing the late Tom Donahue, who brought underground radio to KSAN in 1968, following a strike at the original KMPX.
"What makes KSAN different,” Graham continued, "I guess, is the past history. We've got tremendous tolerance from our listeners to go off in different directions."
If KSAN, as the undisputed boss of Bay Area progressive rock stations, does reflect something of the City's unique flavor in its free-wheeling, irreverent approach, most of the other stations in town offer nothing different than anywhere else, as Graham and Gavin noted.
KFRC, with its powerful signal, bare-bones playlist and yappy jocks, holds the same commanding position as northern California's number one Top 40 rocker it has enjoyed for the past half dozen years. The latest ARB book gave KFRC record-breaking cumulative ratings, the highest of any station west of the Mississippi for the first time in station history.
Over at KYA, the traditional competition for KFRC, confusion seems to reign on the AM side, while energy focuses on the renewed FM half, where former KMPX-KSAN disc jockey Bobby Cole recently took over as music director. He and KYA program director Mark Taylor do the only live shows on the FM currently, but Cole hopes to be full-time live by April.
Jim Gabbert, owner of K101. plans to split his AM and FM entirely once the FCC approves the application, now pending, for a power boost to the AM which will spell an end to its sundown days. Gabbert recently completed more than two years work, using his station to experiment, on quadraphonic broadcasting for the FCC, and has now begun work on a similar study on AM stereo. He also recently purchased a Honolulu progressive rock station (KIKI-AM).
While K101 continues to program an eccentric mix of Top 40 and MOR, KCBS-FM approaches the adult contemporary market with a less hit-ori-ented "soft rock" sound. Evaluating the station's impact, however, has always been hampered by diary confusion created with its sister station, KCBS-AM, the City's top-rated all-news station.
The AM side of adult radio is dominated by KSFO and KNBR, both of which emphasize broadcast personalities over music formats, although KSFO is often credited by local record company promotion representatives with broader taste in music than its MOR tag might indicate.
While no progressive rock station besides KSAN currently broadcasts from San Francisco, FM stations in the outlying areas--both San Jose and Marin counties—are beginning to have their influence felt.
In Marin, across the Golden Gate Bridge, KTIM has gone from a distinctly provincal FM station to a thoroughly professional, sprightly radio station, operating both on FM and an AM sundowner. An application to boost the AM power rating to 5,000 watts is pending, which would make a large difference for KTIM.
Currently, the station's signal is only heard best in Marin and parts of the East Bay. San Francisco coverage is spotty, although KTIM slips into some bayside areas of San Francisco with greater strength than in-town FMs.
According to station manager Clint Weyrauch, the station is making money for the first time in five years. Weyrauch says the station is "not even conscious of ratings at this point . . . we're a small station, but we seem to move lots of people." This may be true, but, according to Michael Kilmartin--who, as promotion head for Eric-Mainland distributors, oversees a dozen labels in the Bay Area-"you can't sell a matchstick's worth of albums unless KSAN plays it."
In San Jose, KOME and KSJO vie for the progressive market against some surprisingly strong college competition (KFJC at Foothill Junior College, and KZSU at Stanford, especially). KSJO recently converted to the "Earth Rock" format that worked well for KSFM-FM near Sacramento, including hiring program director Don Wright and music director Burt Baumgartner from KSFM.
KOME-FM in San Jose has risen rapidly from a free-form station to the South Bay's leading progressive rocker with a boogie-inclined sound that caters substantially to the car crowd of Santa Clara county.
Until a couple years ago, KDIA-AM of Oakland ruled the large black radio listening audience. No less than three different stations have encroached on their territory since, causing KDIA to continue its dominance only with a few changes.
Nevertheless, stations like Berkeley's KRE-AM/FM, the Peninsula's KSOL-FM, and KSFX, an ABC atfiliate now playing disco / soul music with good results, have carved their niche in the Bay Area. KSOL and KRE both reach more specialized audiences, with KRE appealing especially to Berkeley with a decidedly hip mix of r&b and progressive jazz. According to Kilmartin, some records played on KDIA, KSFX, and KSOL at once can sell nearly as well as hits on KFRC or KSAN.
Ethnic folk music and avant-garde jazz can be heard with relative frequency on KPOO FM, Poor People's Radio, and KPFA-FM, the local Pacifica listener sponsored station. Pat Henry's KJAZ-FM continues to roll along, programming a tasty mix of '50s, '60s and '70s jazz and Latin, making it the only pure jazz station in the Bay Area.
True, KMPX-FM, recently purchased by film director Francis Ford Coppola, plays jazz and pop oldies of the Big Band era, but K106-FM, KFRC's FM side, plays rock oldies, and that does not make it a rock station. Neither would KLPK-AM, San Jose's leader in the AM oldies field, be considered a rock station with its emphasis on MOR-oldies and current.
 
From November 9, 1974:

On November 10. the King Biscuit Flower Hour will present a taped live radio show featuring the Edgar Winter Group and Suzi Quatro.
The show hosted by Bill Minkin (FM only) is in Quadraphonic sound. So you can hear it the way you’d be seeing it.
In the future, shows will be on the second Sunday and the last Sunday of every month. Check the listing below for times and stations.
View attachment 93348

Link to PDF:
https://worldradiohistory.com/hd2/I...Page-0025.pdf#search="live quadraphonic show"
Seems like her name ought to be Suzi Quadro. At least in these here parts.
 
I'd be very curious what "semi-discrete" would be. 🤔
They added one extra subcarrier.

There were the normal sum channel and the L-R subcarrier (All lefts minus all rights).
The new subcarrier is the F-B subcarrier. It has all fronts minus all backs.

What is missing is the diagonal differences subcarrier.
 
Okay, so I was curious about the Quad articles that were hidden behind the subscription card. In the next two posts are what I was able to retrieve.

DISCRETE:

Note; There was a subscription card that blocked the last sentence of the “Editor’s Note.” The beginning of the “Matrix” article on Page 3 was covered by the card. The beginning of the “Discrete” article from Page 3 was partially recovered, but with A LOT of incomplete sentences between these two symbols: [ ].
A quick proofread of the two articles was performed, and I did go word by word. But, there’s bound to be mistakes. The original article scans are not the best. But, it’s a fascinating read about the state of Quad and Quad radio in 1978.
————————

January 7, 1978

FCC's 'Q' Dilemma


EDITOR'S NOTE: As the FCCS Jan. 30 deadline approaches to hear arguments for and against quad discrete and matrix broadcasting systems, the conflict between the different systems has moved out of the laboratory and into the public anca. In a move to provide a plusform for both sides before the government decides which quad system will become the standard, Billboard offers viewpoints on ma-
————————-

By OSCAR P. KUSISTO
LOS ALTOS, Calif.-

[ My commits are addressed to broadcasters, including companies, artists, hard-e producers, and, of course, to ultimate consumer. Those of vou were involved with discrete d commercially and initially. sably wonder why this commen-at this time. Let me preface my tion by saying we cannot stop tress and discrete quad in all its tats is indeed progress.
isn't a case of whether we select atrix quad as our standard or dis-quad. we must have discrete. have had matrix for perhaps the five years, but it has not made a ificant impact.
iscrete, on the other hand, will ide everyone using the medium new tools, including Q-Biphon- ]

Continued from page 3


ic with horizons and capabilities far beyond matrix technology.
Let me be the first to say that matrix quads do indeed enhance the sound of stereo, but they do not provide the impact that an artist and good producer-mixer is able to accomplish with discrete quad. Discrete Quad has to be the sound system of the future. It will give the producer complete mobility of sound, coupled with ambience which you cannot achieve as well with any matrix concept.
I would like to comment on the FCC's subjective listening tests--the
4-2-4 versus the 4-4-4 quad system; ic. matrix versus discrete. Hearing tests of the participants were not conducted. Hearing acuity and so-called normal hearing cover a considerable spread: in other words frequency sensitivity, highs versus lows It depends on personal aural spectral deficiencies and room acoustics
The human ear is non-linear in its frequency response. It also has a change in its frequency response for different loudness levels, The critical audiophile will attempt through his recorded music to duplicate the concert hall experience, which requires bass and high frequency equalization to adjust his system to a near approximation to the live espericrice
This is due partly to the limitations of the recording and storage media (disk versus tape) and change in frequency response of the listener's ear at the different loudness levels. Commenting on the FCC subjective listening tests, although done with great care, one must realize that this is probably one of the first times that the FCC has had to perform a market research role in attempting to determine a consumer preference for a technical system concept.
I submit, with due respect to the FCC, that the results of the report are not valid because of errors in the experimental design. These include
(1) an unknown population, (2) unknown or non-significant population size. (3) lack of a pretest to verify the validity of the final test.
(4) lack of a control in the tests (5) lack of either market research expertise or experimental design expertise, (6) non-real sound identification, limited program maternal, and time limitations have prevented inclusion of all systems and (7) hearing test for the auditors Because the population was small in the listening test and relatively undefined, the correlation of the results would not be possible. This is supported by the fact that these tests were patterned after tests conducted by panel 6 of the quadraphonic radio committee and the results were different, which would indicate that the tests are not repeatable, and therefore I would suggest are not valid. The small sample population was not correlated with pre-defined listener characteristics, covering age, sex and geographic area: i.e. metropolitan versus rural, income brack-eis. whether professional, etc. In really defining the FCC comments, it does suggest and highlight the fact that true discrete 4-channel sound can open up, with follow-on tech-nology, totally new dimensions in information theory, such as four language broadcasts, plays and talk shows with you in the middle of the action.
You have heard about the many developments that have occurred in the matrix concept. However, not

Continued from page 30

much has appeared concerning the great strides that have been made in the discrete formats. For example, one of the most exciting new developments in the discrete 4-channel concept is the addition of the Q-Biphonic recording. This permits the production of a recording which is a more exact replica of the sound field in which the initial recording was attempted.
This includes the localization of sounds both in depth and height, and this is a most dramatic break-through. Imagine, if you will, as the author experienced over the past week or so, sitting in a forest and listening to the birds chirping in the tree above vou and at the same time having a mosquito flitting around your head about to land near your ear. This is what we call real mobility of sound and is an extremely exciting technical breakthrough which makes Discrete a significant, if not a mandatory consideration on part of all of the elements of the industry concerned.
There were problems initially in the introduction of the CD-4 quad systems.
However, development
continued even though the discrete quad market lay virtually dormant.
CD-4 is now currently in the third phase of development and tremendous progress has been made, both in the cutting styli, modulation technique, and importantly, the new decoder. Couple this with the fact that there are improved vinyls that are available.
The few indications from person-to-person exposure and discussions with the principals at JVC, show that CD-4 problems are pretty much behind us. With the FCC approval of discrete FM broadcast, we then have all the recording and reproducing formats available to us: reel-to-reel, Quad 8 and the quad disk, CD-4.
This software for 4-channel discrete, can be available, obviously, with the help of the music producers and I have reason to believe that it can be achieved with the Elcassette and the basic cassette.
The point that I would like to make is that your choice- matrix versus discrete--is not really one of selection. If you do nothing, your choice is matrix. or status quo, because matrix has been with us in broadcast (no FCC approval required) for some years with very little impact.
If you want 4-channel discrete FM broadcast with all of the fall-out benefits, particularly for the broadcaster and the software producer, then the FCC must approve a new technical standard. This does not place the broadcaster in the position of obligation to move into discrete quad any more than stereo obligated the FM broadcasters back in the 50s.
After diserete quad approval, it would be your option to broadcast discrete quad, matrix material. stereo, or mono. The same would hold true for the record and the tape producer.
To the broadcasters of FM, you will have lost one of your competitive elements with the introduction and approval of AM stereo. I might say that there is no doubt in my mind that the FCC will approve AM stereo. We need the discrete quad approval for one simple, fundamental reason: it will establish standards that represent the maximum state-of-the-art for the broadcaster and all related industries, such as music.
Down-the-road technical and other fallouts are rather mind-boggling. For example, with 45 dB or more of separation of discrete channels coupled with broadened utilization of the 200 KC FM allocation, you will have a number of options: (1) discrete 4-channel. (2) matrix 4-channel, (3) stereo-mono, (4) Stereo in combination with two other discrete channels of information.
FM broadcasters really need discrete quad standards approved.
————————
The author of this article is the retired vice president, general manager of Motorola automotive products, now a consultant
to the electronic and automotive industries.

—————————
A vote for matrix is a do-nothing status quo position: that is, you can broadcast it now without FCC approval. A vote for discrete quad broadens your horizons for the future. Your affirmative response is a vote for maximum state-of-the-art technology standards available to use. If you believe you want an open door to new, exciting horizons in discrete 4-channel sound with all of the fallout applications, let your preference be known to the FCC. Also, remember that a good part of the free Western world is watching and waiting for quad to stabilize and for the FCC to make its deci sion. These countries will follow our lead, once the decision is made and that decision will be up to you respondents to the FCC. Let us keep up with the latest state-of-the-art technology and move toward implementation.
 
Please see the Post above for the DISCRETE article.

MATRIX:

Note; There was a subscription card that blocked the last sentence of the “Editor’s Note.” The beginning of the “Matrix” article on Page 3 was covered by the card. The beginning of the “Discrete” article from Page 3 was partially recovered, but with some incomplete sentence between these two symbols: [ ].
A quick proofread of the two articles was performed, and I did go word by word. But, there’s bound to be mistakes. The original article scans are not the best. But, it’s a fascinating read about the state of Quad and Quad radio in 1978.
———————-

January 7, 1978

FCC's 'Q' Dilemma


EDITOR'S NOTE: As the FCCS Jan. 30 deadline approaches to hear arguments for and against quad discrete and matrix broadcasting systems, the conflict between the different systems has moved out of the laboratory and into the public anca. In a move to provide a plusform for both sides before the government decides which quad system will become the standard, Billboard offers viewpoints on ma-
—————————

MATRIX
Continued from page 3


But first, if you are not now a quadraphile, permit me to explain what l assume that you will want Q sound in the future. With Q sound for the first time you will be able to reproduce music as it is heard in the orchestral stage in front with surrounding ambience, or the enveloping reverberation in a cathedral or even an avant-garde rock performance played through individual loudspeakers spaced around You.
These are real live sounds and we know from experience that the most realistic the most natural, sound reproduction ultimately wins out. Harry Maynard, the noted writer and radio commentator on hi fi, tells us that 95% of Q listeners who write him on "the pros and cons of living with quadraphonic sound" say they will never go back to stereo.
Furthermore, I have noted the way you have been buying equipment in attempt to approach spatial realism-like stereo loudspeakers which bounce sounds off the walls and delay lines feeding rear loudspeakers to simulate concert hall reverberation--all producing only an imitation of the real Q sound. I am convinced that eventually you will want the real thing. A single standard is needed to reestablish confidence and the vigorous growth of 4-channel sound.
And, not only should such a standard offer the best system to be heard, but it must be a single inventory standard, also satisfying all stereo and mono listeners.
As I shall prove to you, only SQ has the ingredients for such a standard. There is an important factor that most people don't realize: every discrete 4-channel program- even one which starts as a 4-channel tape-must be matrixed into 2-channels prior to broadcasting or recording on a disk This combined sound is what the stereo and mono listeners hear. Upon reception by the 4-channel listener, the mainxed program is converted back to Q sound. The same, of course, is true of SQ starting with discrete 4-channels, the program is matrixed by a special encoder into SQs 2-channels ecording and broadcasting. Stereo and mono listeners hear this SQ program directly as regular stereo and mono. For Q listening the matrixed signals are changed back to 4-channels.
Now you may ask, "If both discrete and matrix are first matrixed to
2-channels and then converted back to four, what is the difference be tween the two svstems?

Continued on посе 94

Well, the conventional matrix used in "discrete" systems cannot be converted back to Q without the aid of two added auxiliary matrixed signals. These are inscribed in the form of ultrasonic modulations in a disk or in an FM broadcast are placed on added subcarriers. Upon replay or reception, these auxiliary signals are combined with the conventional matrix to produce Q sound.
By contrast, the SQ matrix encoded signals carry within them all the information needed to convert them back to Q sound. At the same time, these signals are excellent for stereo or mono. To convert the SO encoded signals back to Q sound, an SQ decoder is used containing a
"logic" which is able to "place" the encoded signals in their proper speaker or speakers.
Therefore, an SQ record or broadcast serves both as a conventional stereo program and with the aid of a decoder, a Q program. Perhaps the next question then is, "If a matrix must be used with either discrete or SQ, which of these do listeners prefer?”
Until recently, no one could prove this one way or another. We said "ours" and they said "theirs." But now, at last, a competent government authonty -the FCC Laboratory has compared them and extensively tested them and made its pronouncement. In one test phase, the FCC compared the ideal discrete not a discrete record or broadcast, mind you, but a 1-inch, 4-channel 15 ips, master tape, no less. (which they called 4-4-4) against SQ, the H of BBC, and the QS of Sansui, all four matrixed to stereo, using the most thorough, totally anonymous identically administered,
"A-H” musical preference test. And what was its verdict?
SQ was preferred for stereo listening over all others, in this order, SQ,
4-4-4, H, QS.
"But, what about me?" you ask. “I have a mono FM in my car and my portable FM set is mono also. Which system will work best for me?
The FCC also was interested in this question. It connected the above stereo outputs to a single loudspeaker. The result? Identical to that given above SQ, 4-4-4, H, QS.
"Granted," yoU say, "but, how
about 4-channel performance?”
Surely the pure discrete is best?” Well, the fact is that at this point no one can prove this one way or another. The FCC did not perform a Q test of an SQ record versus a CD-4 discrete record or an SO broadcast versus a discrete broadcast.
What it did was compare the output of a 1/2 inch, 25 i.p.s. 4-channel master tape against an encoded/decoded output of three matrix-with logic systems - SO, H and QS. A "4-3-4" matrix (without logic) system, furnished by RCA, also was tested.

Naturally, the source master was preferred to every encoded/decoded system, but its margin of preference over SQ was, in the FCC’s very own words,
“very slight”
52% : 48%. Startling, however, was the comparison of SQ against all the other matrix systems.

1689679706130.jpeg

Prefer SQ
58%
62%
77%

Prefer Other System
42% (BBC H)
38% (RCA 4-3-4)
23% (Sansui QS)

Thas, ladies and gentlemen of the jury, your choice is clear. For the stereo and mono audience no other system is as good as SQ, which, in turn, according to the FCC, is also the closest to the master tape in 4-channel performance of all the systems tested. And what additional expense does the broadcaster have to go to broadcast SQ? Nothing.
The SQ record simply takes the place of the stereo record. There are no changes needed in the pickup, the turntable, the audio console, the studio/transmitter link, or the transmitter, itself. And, by adding an SQ encoder, the broadcaster can convert his entire existing stereo record library to quad.
——
The author is vice president, general manager of the CBS Technologs Center.
————
The home listener can readily convert his stereo receiver to Q by adding a decoder and two amplifiers and loudspeakers, and he can use the same decoder to either reproduce his SQ records in the surround sound mode or Q enhance his home library. But. - suppose, instead, that the FCC opts for the discrete system. All the simplicity of SQ goes out the window. The broadcaster now must buy a 4-channel tape player or a special pickup for playing CD-4 records followed by a CD-4 demodulator.
And since the vast majority of Q records available are SQ records, he also must buy an SQ decoder to use decoded SO as a source of discrete broadcasts. Then he finds he needs a new 4-channel console, plus a 4-channel link from the studio to the transmitter, (Four 15 kHz matched phone lines? 4-channel microwave link? No one knows). Next, a new exciter for the transmitter. And what about the SCA? It becomes obsolete, or it has to be moved to a higher frequency, which means changing all the SCA receivers. The total cost? Somewhere around $20.000, perhaps more.
And what does the broadcaster get for this investment? According to the FCC tests, the stereo and mono listeners won't like the result as much as they like SQ. Furthermore, the mono signal in the outiying areas will suffer a signal-to-noise ratio loss of up to 4.7 dB, corresponding to a loss of coverage of 25%.
Then, the many listeners who already have SQ decoders will not receive the discrete broadcasts as Q programs. And, as to the prospective discrete listeners-what will they use? To date no receivers have been designed, and no conversion of existing stereo receivers to discrete Q is possible. And even when discrete receivers become available, they will still need added decoders to play Q records.
“I will grant you now that SQ is best of all the systems tested. But what about the 2% difference? If SQ is within 2% of the master tape quality, are you closing the door on perfection?” you say.
Happily, no. Let us assume that the FCC were to approve discrete broadcasting in the future. In that case, it will always be possible to design the transmitter exciter to simultaneously broadcast fully discretiable SQ, for continued superior reception by stereo, mono, or SO, equipped receiver, and, at the same time, to transmit auxiliary signals so that totally discrete reception with a specially designed receiver will also be possible.
 
Okay, so I was curious about the Quad articles that were hidden behind the subscription card. In the next two posts are what I was able to retrieve.

DISCRETE:

Note; There was a subscription card that blocked the last sentence of the “Editor’s Note.” The beginning of the “Matrix” article on Page 3 was covered by the card. The beginning of the “Discrete” article from Page 3 was partially recovered, but with A LOT of incomplete sentences between these two symbols: [ ].
A quick proofread of the two articles was performed, and I did go word by word. But, there’s bound to be mistakes. The original article scans are not the best. But, it’s a fascinating read about the state of Quad and Quad radio in 1978.
————————

January 7, 1978

FCC's 'Q' Dilemma


EDITOR'S NOTE: As the FCCS Jan. 30 deadline approaches to hear arguments for and against quad discrete and matrix broadcasting systems, the conflict between the different systems has moved out of the laboratory and into the public anca. In a move to provide a plusform for both sides before the government decides which quad system will become the standard, Billboard offers viewpoints on ma-
————————-

By OSCAR P. KUSISTO
LOS ALTOS, Calif.-

[ My commits are addressed to broadcasters, including companies, artists, hard-e producers, and, of course, to ultimate consumer. Those of vou were involved with discrete d commercially and initially. sably wonder why this commen-at this time. Let me preface my tion by saying we cannot stop tress and discrete quad in all its tats is indeed progress.
isn't a case of whether we select atrix quad as our standard or dis-quad. we must have discrete. have had matrix for perhaps the five years, but it has not made a ificant impact.
iscrete, on the other hand, will ide everyone using the medium new tools, including Q-Biphon- ]

Continued from page 3


ic with horizons and capabilities far beyond matrix technology.
Let me be the first to say that matrix quads do indeed enhance the sound of stereo, but they do not provide the impact that an artist and good producer-mixer is able to accomplish with discrete quad. Discrete Quad has to be the sound system of the future. It will give the producer complete mobility of sound, coupled with ambience which you cannot achieve as well with any matrix concept.
I would like to comment on the FCC's subjective listening tests--the
4-2-4 versus the 4-4-4 quad system; ic. matrix versus discrete. Hearing tests of the participants were not conducted. Hearing acuity and so-called normal hearing cover a considerable spread: in other words frequency sensitivity, highs versus lows It depends on personal aural spectral deficiencies and room acoustics
The human ear is non-linear in its frequency response. It also has a change in its frequency response for different loudness levels, The critical audiophile will attempt through his recorded music to duplicate the concert hall experience, which requires bass and high frequency equalization to adjust his system to a near approximation to the live espericrice
This is due partly to the limitations of the recording and storage media (disk versus tape) and change in frequency response of the listener's ear at the different loudness levels. Commenting on the FCC subjective listening tests, although done with great care, one must realize that this is probably one of the first times that the FCC has had to perform a market research role in attempting to determine a consumer preference for a technical system concept.
I submit, with due respect to the FCC, that the results of the report are not valid because of errors in the experimental design. These include
(1) an unknown population, (2) unknown or non-significant population size. (3) lack of a pretest to verify the validity of the final test.
(4) lack of a control in the tests (5) lack of either market research expertise or experimental design expertise, (6) non-real sound identification, limited program maternal, and time limitations have prevented inclusion of all systems and (7) hearing test for the auditors Because the population was small in the listening test and relatively undefined, the correlation of the results would not be possible. This is supported by the fact that these tests were patterned after tests conducted by panel 6 of the quadraphonic radio committee and the results were different, which would indicate that the tests are not repeatable, and therefore I would suggest are not valid. The small sample population was not correlated with pre-defined listener characteristics, covering age, sex and geographic area: i.e. metropolitan versus rural, income brack-eis. whether professional, etc. In really defining the FCC comments, it does suggest and highlight the fact that true discrete 4-channel sound can open up, with follow-on tech-nology, totally new dimensions in information theory, such as four language broadcasts, plays and talk shows with you in the middle of the action.
You have heard about the many developments that have occurred in the matrix concept. However, not

Continued from page 30

much has appeared concerning the great strides that have been made in the discrete formats. For example, one of the most exciting new developments in the discrete 4-channel concept is the addition of the Q-Biphonic recording. This permits the production of a recording which is a more exact replica of the sound field in which the initial recording was attempted.
This includes the localization of sounds both in depth and height, and this is a most dramatic break-through. Imagine, if you will, as the author experienced over the past week or so, sitting in a forest and listening to the birds chirping in the tree above vou and at the same time having a mosquito flitting around your head about to land near your ear. This is what we call real mobility of sound and is an extremely exciting technical breakthrough which makes Discrete a significant, if not a mandatory consideration on part of all of the elements of the industry concerned.
There were problems initially in the introduction of the CD-4 quad systems.
However, development
continued even though the discrete quad market lay virtually dormant.
CD-4 is now currently in the third phase of development and tremendous progress has been made, both in the cutting styli, modulation technique, and importantly, the new decoder. Couple this with the fact that there are improved vinyls that are available.
The few indications from person-to-person exposure and discussions with the principals at JVC, show that CD-4 problems are pretty much behind us. With the FCC approval of discrete FM broadcast, we then have all the recording and reproducing formats available to us: reel-to-reel, Quad 8 and the quad disk, CD-4.
This software for 4-channel discrete, can be available, obviously, with the help of the music producers and I have reason to believe that it can be achieved with the Elcassette and the basic cassette.
The point that I would like to make is that your choice- matrix versus discrete--is not really one of selection. If you do nothing, your choice is matrix. or status quo, because matrix has been with us in broadcast (no FCC approval required) for some years with very little impact.
If you want 4-channel discrete FM broadcast with all of the fall-out benefits, particularly for the broadcaster and the software producer, then the FCC must approve a new technical standard. This does not place the broadcaster in the position of obligation to move into discrete quad any more than stereo obligated the FM broadcasters back in the 50s.
After diserete quad approval, it would be your option to broadcast discrete quad, matrix material. stereo, or mono. The same would hold true for the record and the tape producer.
To the broadcasters of FM, you will have lost one of your competitive elements with the introduction and approval of AM stereo. I might say that there is no doubt in my mind that the FCC will approve AM stereo. We need the discrete quad approval for one simple, fundamental reason: it will establish standards that represent the maximum state-of-the-art for the broadcaster and all related industries, such as music.
Down-the-road technical and other fallouts are rather mind-boggling. For example, with 45 dB or more of separation of discrete channels coupled with broadened utilization of the 200 KC FM allocation, you will have a number of options: (1) discrete 4-channel. (2) matrix 4-channel, (3) stereo-mono, (4) Stereo in combination with two other discrete channels of information.
FM broadcasters really need discrete quad standards approved.
————————
The author of this article is the retired vice president, general manager of Motorola automotive products, now a consultant
to the electronic and automotive industries.

—————————
A vote for matrix is a do-nothing status quo position: that is, you can broadcast it now without FCC approval. A vote for discrete quad broadens your horizons for the future. Your affirmative response is a vote for maximum state-of-the-art technology standards available to use. If you believe you want an open door to new, exciting horizons in discrete 4-channel sound with all of the fallout applications, let your preference be known to the FCC. Also, remember that a good part of the free Western world is watching and waiting for quad to stabilize and for the FCC to make its deci sion. These countries will follow our lead, once the decision is made and that decision will be up to you respondents to the FCC. Let us keep up with the latest state-of-the-art technology and move toward implementation.
Considering this article was from 1978, they had no way to anticipate a matrix decoder, like the Surround Master, that delivers discrete-like separation from practically any matrix-encoded source.
 
Full 10-1-77 issue Here.

October 1, 1977

Discrete 'Q'
Edges Matrix
In FCC Tests
By 'Listeners'


WASHINGTON Although the FCCs 80-page listener test report on quadraphonic broadcasting shows the 38 participants' first choice was for the discrete (4-4-4) sound, it was by a narrow margin, and the matrix (4-2-4) approach seems to have a lot going for it in the test results recently released.
In listener preference the closed circuit tests showed the CBS matrix SQ system was a close second behind the FCC laboratory's own setup for discrete sound.
British Matrix H was third, RCA 4-3-4 was fourth, and the Sansui QS trailed in fifth place.
Overall, "results show that present 4-2-4 systems (matrix) using advanced 'logic' and 'phase-cancellation' decoders compare favorably with the discrete 4-4-4 systems with respect to musical preference and quadraphonic localization.” (The
(Continued on page 38)

FCC Listener Test Indicates Discrete a Slight 'Q' Favorite


• Continued from page 1
latter is the ability of the listener to judge from which of the four speakers a specific sound is coming, in 4-channel broadcasting.)
Going even further, in a report that will swing weight in any final FCC decision on 4-channel broadcasting, the FCC engineers say: "It is possible that, although superior in aural performance, the discrete (4-4-4) system might be precluded from adoption for FM broadcasting service because of other technical factors and/or economic considerations. They may be forced to survive only as audio systems for the theatres or home."
One factor among the many variables leading to this comment is the entire question of listener attitudes toward "surround sound" which many quadraphonic system designers believe is the ultimate goal- but consumers may not.
Comment by the test subjects at the FCC seem to indicate that "many listeners have been conditioned by their concert hall or theatre experiences to prefer that type of total sound over others possible from multi-channel outputs.
"If this can be substantially corroborated as a preference of the majority of listeners, it is an important consideration, since this requirement can be met adequately by 4-2-4 (matrix) systems." Another plus for matrix.
But the report by chief of the Research Branch, Lawrence Middle-kamp, assisted by engineers Carl R. Weher and Joseph F. MeNulty, goes on to warn that "extreme care must be exercised in choosing the system for FM broadcast service so that future developments in multi-channel sound will not be stifled."
The report acknowledges that there was criticism from both the listeners (31 male. 7 female, predominantely in the 20 to 40 age group:, and proponents of the tested systems about a number of aspects of the tests.
One of the problems was the use of the music tapes from the National Quadraphonic Radio Committee tests. This was done to make the FCC tests correlate with the listening data in the NQRC's 1975 report to the FCC. The industry committee was not furnished with the CBS SQ and Sansui QS systems for its tests.
Critics among systems proponents and listeners said the five selections on the NQRC tape were "not a good sample of either present FM broadcasting or quadraphonic music material.”
Selections on the tape were "Swan Lake," performed by the New York Philharmonic under Leonard Bernstein: "Young And Foolish," by the Ray Conniff Singers: "Moon River" by the Hugo Montenegro Orchestra: "Gates Of Love" by Mystic Moods, and "Stars And Stripes Forever" by Henry Mancini.
Also the critics said the NORC tapes themselves did not provide
"optimum" material for all systems.
The technically knowledgeable auditors said "the source audio could have been mixed from the original multi-channel materia! for better results."
But again correlation with NQRC and lack of time dictated the FCC laboratory procedure.
Another factor the conductors of the test worried about was "faithfulness in reproducing the producers and artists desires and intentions.”
No attempt was made in the tests to evaluate this aspect. "However, the ability to accurately reproduce the artist's intent must be considered and weighed very carefully" in the FCC's final choice, the report says.
The reception of 4-channel broadcasting on existing stereo and monophonic receivers is another large factor in both consurer and FCC acceptance of quadraphonic broadcasting, and was covered by the tests.
Oddly enough, the only listener preference for matrix over discrete systems occured when reception was on a sterco set with two speakers, and in single-speaker monophonic reception.
In these tests, the SQ system was first choice, the 4-4-4 discrete was second (RCA's 4-3-4 svstem was identical and not tested in this situ-ation); British Matrix H third, and Sansui's QS fourth.
In some direct comparisons of quadraphonic tests, the report showed percentages of total listener preference-judgment to be 52% for discrete as against 48% for SQ (the report calls this a "very slight" margin in 4-4-4 favor): 65% for 4-4-4 as against only 35% for Sansui's QS matrix.
Between major matrix rivals CBS and Sansui, Columbia's SQ had 77% listener approval to a low 23%, of listener preference for Sansui's QS.
MILDRED HALL
 
1689772163250.jpeg



Record makers, we need your help.
More than 40 FM stations scattered throughout the U.S. are today transmitting QS 4-channel stereo up to 24 hours a day.
Smart people, they are--and obviously on to the simple profit-making facts. Among them: any 4-channel source, including live recorded productions, discrete reel-to-reel tapes, Q8 cartridges, or even demodulated CD-4"discs,can be fed into the four inputs of the QSE-5B broadcast encoder.
What this does is let the home listener receive the original four channels of sound with more than 20dB of inter-channel separation when the new QS vario-matrix decoders are used.

And more and more Americans already own these decoders.
Here's some more facts:
FM broadcasts in QS are fully compatible in 2-channel or mono, too.
And since the amount of software available in any given format is still limited, Sansui has developed the remarkable QS Quadraphonic Synthesizer.
This lets the station feed regular
2-channel signals into the encoder and obtain encoded signals for broadcast.
And these, too, can be decoded at home for startling 4-channel realism.
We need your help because the FM stations already sold on QS 4-channel need more of your product in QS.

They know a good thing when they hear it.
We're convinced that there's never been a better time for vou to profit from QS.
Especially if your competition is getting all the FM exposure today.
Think about it. Then write for more details to the QS manager at any of the Sansui offices listed below.
We'll help you sell QS.
And FM stations all over America will love you.

See and hear our presentation at the 50th AES convention in London, March 4-7, Cunard International Hotel, Room D-4.
 
Full 10-1-77 issue Here.

October 1, 1977

Discrete 'Q'
Edges Matrix
In FCC Tests
By 'Listeners'


WASHINGTON Although the FCCs 80-page listener test report on quadraphonic broadcasting shows the 38 participants' first choice was for the discrete (4-4-4) sound, it was by a narrow margin, and the matrix (4-2-4) approach seems to have a lot going for it in the test results recently released.
In listener preference the closed circuit tests showed the CBS matrix SQ system was a close second behind the FCC laboratory's own setup for discrete sound.
British Matrix H was third, RCA 4-3-4 was fourth, and the Sansui QS trailed in fifth place.
Overall, "results show that present 4-2-4 systems (matrix) using advanced 'logic' and 'phase-cancellation' decoders compare favorably with the discrete 4-4-4 systems with respect to musical preference and quadraphonic localization.” (The
(Continued on page 38)

FCC Listener Test Indicates Discrete a Slight 'Q' Favorite


• Continued from page 1
latter is the ability of the listener to judge from which of the four speakers a specific sound is coming, in 4-channel broadcasting.)
Going even further, in a report that will swing weight in any final FCC decision on 4-channel broadcasting, the FCC engineers say: "It is possible that, although superior in aural performance, the discrete (4-4-4) system might be precluded from adoption for FM broadcasting service because of other technical factors and/or economic considerations. They may be forced to survive only as audio systems for the theatres or home."
One factor among the many variables leading to this comment is the entire question of listener attitudes toward "surround sound" which many quadraphonic system designers believe is the ultimate goal- but consumers may not.
Comment by the test subjects at the FCC seem to indicate that "many listeners have been conditioned by their concert hall or theatre experiences to prefer that type of total sound over others possible from multi-channel outputs.
"If this can be substantially corroborated as a preference of the majority of listeners, it is an important consideration, since this requirement can be met adequately by 4-2-4 (matrix) systems." Another plus for matrix.
But the report by chief of the Research Branch, Lawrence Middle-kamp, assisted by engineers Carl R. Weher and Joseph F. MeNulty, goes on to warn that "extreme care must be exercised in choosing the system for FM broadcast service so that future developments in multi-channel sound will not be stifled."
The report acknowledges that there was criticism from both the listeners (31 male. 7 female, predominantely in the 20 to 40 age group:, and proponents of the tested systems about a number of aspects of the tests.
One of the problems was the use of the music tapes from the National Quadraphonic Radio Committee tests. This was done to make the FCC tests correlate with the listening data in the NQRC's 1975 report to the FCC. The industry committee was not furnished with the CBS SQ and Sansui QS systems for its tests.
Critics among systems proponents and listeners said the five selections on the NQRC tape were "not a good sample of either present FM broadcasting or quadraphonic music material.”
Selections on the tape were "Swan Lake," performed by the New York Philharmonic under Leonard Bernstein: "Young And Foolish," by the Ray Conniff Singers: "Moon River" by the Hugo Montenegro Orchestra: "Gates Of Love" by Mystic Moods, and "Stars And Stripes Forever" by Henry Mancini.
Also the critics said the NORC tapes themselves did not provide
"optimum" material for all systems.
The technically knowledgeable auditors said "the source audio could have been mixed from the original multi-channel materia! for better results."
But again correlation with NQRC and lack of time dictated the FCC laboratory procedure.
Another factor the conductors of the test worried about was "faithfulness in reproducing the producers and artists desires and intentions.”
No attempt was made in the tests to evaluate this aspect. "However, the ability to accurately reproduce the artist's intent must be considered and weighed very carefully" in the FCC's final choice, the report says.
The reception of 4-channel broadcasting on existing stereo and monophonic receivers is another large factor in both consurer and FCC acceptance of quadraphonic broadcasting, and was covered by the tests.
Oddly enough, the only listener preference for matrix over discrete systems occured when reception was on a sterco set with two speakers, and in single-speaker monophonic reception.
In these tests, the SQ system was first choice, the 4-4-4 discrete was second (RCA's 4-3-4 svstem was identical and not tested in this situ-ation); British Matrix H third, and Sansui's QS fourth.
de
Between major matrix rivals CBS and Sansui, Columbia's SQ had 77% listener approval to a low 23%, of listener preference for Sansui's QS.
MILDRED HALL
Those tests were hardly fair, considering the program material they were using. I found it interesting that, of the matrix systems, SQ was favored over QS. I think the reason for this has to do with how SQ maintains full left-right separation, compromising on front-rear. QS, on the other hand, is more symmetrical, which means left-right separation is limited, in favor of the diagonals. Listened to in stereo, I can see where SQ would deliver more separation than QS. Since they weren't decoding, they didn't hear that QS would, on basic decoders, offer a more noticeable quad effect. What's interesting is that Involve's "Intelligent encode" mode would maintain full left-right separation, while not compromising front-rear. They do this, still maintaining full compatibility with QS and other RM decoders, including original EV. My guess is that system would outperform both SQ, and basic QS It's a shame that system hadn't been developed at that time.
 
Way back when, I went SQ because it was available, I understood the math (I believe most of the inner sleeves on SQ albums had a technical description of the matrix), and I didn’t have to replace my cartridge, stylus, preamp, and receiver (basically my entire stereo setup).

These days, I can afford (well, mostly) just about any gear I want, so I’ve expanded what I can listen to (well, mostly) and I continue to enjoy what’s happening in surrround technilogy and artistry (well, mostly).
 
Way back when, I went SQ because it was available, I understood the math (I believe most of the inner sleeves on SQ albums had a technical description of the matrix), and I didn’t have to replace my cartridge, stylus, preamp, and receiver (basically my entire stereo setup).

These days, I can afford (well, mostly) just about any gear I want, so I’ve expanded what I can listen to (well, mostly) and I continue to enjoy what’s happening in surrround technilogy and artistry (well, mostly).
Quite honestly, the way they described how SQ worked was a bit misleading. If you believed it all had to do with stylus motions in the grooves, you'd have to believe the system was limited to records. Those inner sleeves were confusing, at best. It was really all in the phase coefficients. The same applies to QS and EV. Since you also own a Surround Master, it's all a moot point. I started with an EVX-4 decoder, added a Sony SQD-1000 partial logic decoder, later added a Sansui QS-01 decoder, which way outperformed the SQ, and then a Technics CD-4 demodulator. That's how I started with quad. I eventually got a Teac quad R2R deck, a Sansui QRX-6500 receiver, to replace the stereo receiver and rear amp that I was using... I was obsessed! Quad rules!
 
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