Exploring Billboard for Quadraphonic Information

Find deals on ebay
Amazon
Advertise with us
QuadraphonicQuad

Help Support QuadraphonicQuad:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.
January 20, 1973

Chain Buyers
Wary of 'Q’

By JOHN SIPPEL

LOS ANGELES
Major retail chain owners in the main are shying away from quadrasonic playback and records and tapes, until they see the industry take some one-concept direction. In a survey taken last week, retail store presidents indicated their indecision was based upon the industry's failure vis-a-vis matrix and discrete, just as they did nine months ago.
David Lieberman, Lieberman Enterprises, Minneapolis, sounded an optimistic note. He said that department store hardware and software activity, though sporadic, proves there is customer demand.
He cited Carson Pirie Scott, Chicagoland chain, as an example of where quadrasonic is being sold.
Lieberman, a major supplier, said his manager of audio, Roger Sattler, was moving Sanyo and Electrophonic hardware, especially in tape. Lieberman said the $1 price differential between RCA and Columbia 4-channel was also stymieing software stocking.
Chains like Playback, 35-store operation based in Oakbrook, Ill., and essentially playback outlets, and Custom Music Corp. St. Louis-based 30-outlet chain
(Billboard, Jan. 13) were stocking both playback and records and tape in 4-channel, but noted slow movement thus far. All users admitted that the shortage of playback was holding back cooperative advertising of all kinds for quadrasonic, another deterrent.

Geigle's Optimism

"Quadrasonic will come on bigger in 1973," Al Geigle forecast. Overseer of Montgomery Ward's national tape and records buying, he said he felt momentum would come from the new equipment to be shown at the current winter shows. Geigle said he hoped that
"Q" tape manufacturers would more distinctly mark their 4-chan-nel tapes, as his department chiefs are reporting many stereo equipment owners returning 4-channel tapes, thinking they have purchased stereo. Geigle said his plans call for more promotion and isolation of 4-channel prerecorded product in his departments.
Veteran chain entrepreneurs like
John Cohen, Disc Records, Cleveland; Sam Shapiro, National Record Mart, Pittsburgh; Paul David, Camelot stores, N. Canton, O.; Barry Bergman, Record Bar, Durham, and others indicated a wait-and-see attitude. They all felt that any 4-channel impact would not come until well into the 1973 Christmas gift buying period. Many of them mentioned that substantial quadrasonic equipment sales require more demonstration floor and room space than many of their stores now can give.
 
Old Quad Guy said:
January 27, 1973

Chicago Shows Bright Forecast

By EARL PAIGE and BOB KIRSCH

CHICAGO

• Video: it was the first time buyers could see two different systems emerging in the potential mass market areas. Cartrivision,
already in the marketplace via Scars, Wards, Admiral and Teledyne Packard-Bell, is now being joined by RCA, which promises a play and record system this year at $7.95. Packard Bell introduced the first 19-in. size TV with Cartrivision feature at under $1,000.
Click to expand...

In previous posted articles I had seen the term cartridge television mentioned. It sort of just washed over me as no specifics were given. Above it mentions specifically a system called Cartrivision. Absolutely new to me I had to check it out:

https://en.wikipedia.org/wiki/Cartrivision
I also learned that a Phillips consumer VCR was launched at the same time in '72. This is pretty interesting as any kind of home video recording gear/media I associate more with the 80's.
 
1693688890244.jpeg


1693688913504.jpeg
 
January 20, 1973

Panasonic 'Q' Commitment
-Both for Home and Car

NEW YORK
Panasonic has reemphasized its commitment to the new quadrasonic sound concept, with a complete line of 4-channel tape players for the home and car.
The firm's involvement with
4-channel is being supported by an ambitious merchandising plan including point of purchase displays, trade and consumer press advertising and other merchandising innovations which, according to Panasonic's national sales manager, Edward Lucasey will help his company's dealers to convey 4-channel's terrific sonic wallop to their customers.
Included in the new line is the Panasonic CX-601, a discrete quadrasonic car/home unit which plays standard 2-channel cartridges as well as discrete 4-channel 8-track tapes.
The CX-601 features automatic repeat and reject buttons, sliding volume, tone and balance controls, and pushbutton and automatic channel changers.
The unit also plays FM multiplex with Panasonic's CJ-81R FM multiplex radio cartridge. It is solid state, lightweight and can easily be transferred from car to home. It slides easily in or out of a home mounting cabinet or locks tight under dash bracket. Price tag on the unit is $139.95.
In regular automotive stereo tape equipment, Panasonic features the CQ-959, an 8-track in-dash player with FM/AM/FM multiplex radio.
The unit, which is compact and lightweight, has adjustable shafts which allow it to fit into the dashboard of almost any automobile.
Other features on the CQ-959 include a distance/local switch for stable FM reception, and Panasonic's vertical head movement system that assures precision tape playback.
Convinced that a viable car cassette market still exists Panasonic has also lifted the wraps off an automatic reverse stereo cassette player that features a sensitive FM/AM/FM multiplex radio.
The unit accepts the cassette short end first, and has an elevator system that draws in the cassette and lowers it into a playing position. It also plays both sides of the cassette automatically. Also offered are fast forward and rewind buttons that don't have to be held down, and a built-in head cleaner.
The CQ 747 also features an indicator lamp that tells which direction the tape is running, a mono/ stereo selector switch, and separate tone, balance and volume controls.
It has fixed control shafts and mounts in the dashboard of most automobiles.
In home entertainment centers, Panasonic is pushing such innovative designs as the Grandhaven, the Stanwich, the Calais, the Crest-view, the Hastings and the Andover.
The Grandhaven, model SE-4340, is a Series 44 unit that can play back information from just about any music source from monaural to discrete 4-channel. The unit fea tures a nine-inch record changer,
4-channel 8-track player, FM/ AM/FM multiplex stereo radio, four air suspension speaker systems and operates on 48 watts of peak power. It carries a price tag of $329.95.
Panasonic's Stanwich model SE-3050 is a top-of-the-line stereo unit with a list price of $399.95.
It features built-in stereo cassette tape recorder, FM/AM/FM multiplex stereo radio, an 11-inch record changer and two air suspension speaker systems.
The Calais, Panasonic's model
SE-2300. features quadruplex circuitry, full size record changer. FM/AM/FM multiplex stereo radio, two speakers and the capabil ity of delivering 60 watts of peak music power.
This unit is followed by the Crestview, model RE-8030.
This unit, carrying a modest $129.95 price tag, features an 8-track stereo cartridge player and FM/AM/FM radio along with two walnut speakers enclosures. It operates on 14 watts PMP.
 
January 20, 1973

Big WEA Label Group Joins RCA
In Discrete ‘Q' LP Vs. Matrix Race

By CLAUDE HALL

LOS ANGELES
Last week, the
record industry shifted in one massive step from "mostly matrix" to "dominantly discrete" as the Warner-Elektra-Atlntic combine announced they were going discrete and would have discrete quadra-sonic albums on the market probably in April. The key to this shift, of course, is in the amount of hit product that constantly flows from the WEA group. Previously, only RCA Records had discrete product available in the U.S. for the consumer . .. and not much of it. In fact, the whole U.S. discrete software rested in a couple of albums for a long time one by Hugo Montenegro, a stanch advocate of discrete quadrasonic who willingly gave demonstrations and speeches on its behalf, and one album by Eugene Ormandy and the Philadelphia Orchestra. Then, behold! RCA came out with the second volume by Ormandy and there was word that the record label was cutting more masters on the special equipment installed by the Victor Company of Japan. But no releases were forthcoming, though the expectation was that RCA would soon release a whole slate of LP's in discrete quadrasonic.
In fact, oddly, the first volume of "The Fantastic Philadelphians" featuring
Eugene Ormandy and the Philadelphia Orchestra was numbered ARD1-0002 while the second volume was numbered ARD1-0017.
In any case, the major supply of discrete records was in Japan where JVC was releasing disks at a rapid rate, including many RCA artists which they had the rights to under license agreements.

As of December, it seemed evident that the drift in Japan was also toward discrete. As late as a year ago, the bulk of the quadrasonic market in Japan was matrix and there was no question about its impact in the U.S. market where Columbia Records had its own SQ system and other systems included Sansui, Electro-Voice, the Schrieber system, and various other "systems" that ranged from decent matrix to even fake matrix.
In the U.S. and in Japan, it was obviously an SQ world. The Sony label was doing quite well in Japan, and still is. As for CBS, the label was selling SQ in high volumes, and still is. Mike Reineri of Federated Electronics, a Los Angeles hardware firm, was early a strong supporter of the SQ system and presented in-store demonstrations enthusiastically to potential customers. Courtesy of Reineri and other, such eager dealers, Pierre Bourdain, director of product management for the SQ system for CBS, and Joe Dash, director of SQ hardware licensing for the CBS Group, were able to report that quadrasonic LPs were often outselling stereo as of the end of this last year, especially in product that had been out for a while and peaked in stereo sales.
The CBS catalog currently features about 200 SQ titles on 16 different labels. SQ is now available via 15 records in Germany on Electrola Gesellchaft and in Great Britian on about 30 titles via EMI.
As of December, CBS planned another batch of SQ releases and were undaunted that WEA had gone discrete instead of matrix.
Actually, the question was never SQ or CD-4 (the JVC and RCA discrete system) but whether or not WEA would go Sansui or wait until a better system came along.
And frankly, none of the systems are perfect yet. As far as matrix in general is concerned, the matrix advocates claimed it was "good enough" and with a logic gain application to boost up the sounds of musical instruments in the rear they felt they would have a system virtually as good as discrete. But when they said "discrete," they actually meant discrete tape. Matrix people argued that the discrete disk system would never happen and at one meeting of the Audio Engineering Society in Los Angeles, CBS' Ben Bauer called discrete advocates "skunks" during a session. In fact, matrix people often spent more time panning discrete than they did in praising their own wares. This was not so of Sansui, who backed their system with advertising, demonstrations, and considerable finesse at the record company level and as early as December 1971 were able to gain such artists as Carole King on Ode Records, distributed by A&M, into their fold. ABC/Dunhill has many albums in Sansui, including all of their new Impulse releases and when the label reactivated its Bluesway line just recently, it announced that all 15 albums would be in Sansui quadrasonic. Project 3, an early supporter of quadrasonic, uses the Sansui systems, as does Command. Another matrix advocate from the early period is Dick Schory and his Ovation label.
One of the first matrix records was a record released by Brother Records on a group called The Flame: it capitalized on out-of-phase material. Alshire has product out in the Sansui system.
Vanguard, who entered the quadrasonic field first via reel-to-reel tapes that were eagerly sought by people with 4-channel tape decks, committed themselves to the SQ matrix system and have several albums available. If you hunted, you could even find such labels as Cinema Prize out in their own matrix system.
Basically, most of the matrix systems are more or less compatible. In fact, in Japan a committee lumped all of the matrix systems besides the Sony-CBS SQ system, into one category called "regular matrix." There are three approved quadrasonic systems in Japan at the moment- discrete (CD-4), regular matrix, and SQ. In the regular matrix category are systems such as Sansui.
The CBS-Sony SQ system was first formally announced and premiered in June 1971 at a Billboard International Music Industry Conference in Montreux.

RCA

The RCA CD-4 discrete system was unveiled officially at Billboard's IMIC April 30, 1972, venture in Acapulco. But the system had been invented by JVC, Japan, a firm launched by RCA years and years
but now Japanese-owned. JVC has licensing agreements on product with RCA and would dearly have loved to ship CD-4 records into the states, but couldn't. Anyway, much of that product was RCA product, which JVC had rights to in Japan. One reason why RCA probably held back from releasing more product was that the hardware to play the "Q" records wasn't available in the marketplace until just recently.
Too, the discrete system did have flaws. Some of the flaws were boiled down by Lou Dorren, the inventor of the Dorren quadrasonic broadcasting system now pending approval of the Federal Communications Commission in Washington.
Dorren condensed the CD-4 demodulator down from a bulky unit to something only a little larger than a book and he's now working furiously to reduce even that to an integrated chip, as is JVC. This should come about next year, meaning that the demodulator for quadrasonic discrete can be built into almost any amplifier at the manufacturing stage for less than $5.
Other problems with the CD-4 system, all solved now, were stylus, cartridge, vinyl, cutting of the masters, etc. But today the CD-4 system includes a much harder vinyl compound to make the records wear longer, a stylus that better interprets the information in the grooves, records that feature about 25 minutes per side and the only problem still existing is that masters have to be cut at half speed, meaning that it's much slower and the technician can't listen to hear what the quality of the tune is until he's finished. This problem, too, will be solved inside of a year, informed sources report.
In reality, record engineers long for a better record system period and many extrapolate that the side benefits of the video-disk systems may be a boon to the record music industry. Engineers see the day when turntables around the world will be junked in favor of an optical system with a low-powered laser read-out; if it can be done for audio-visual units, why not music alone? The stylus is a crude tool for extracting information from a disk anyway.

(To be continued next week)
 
January 20, 1973

More 'Q' Hardware;
Broad Price Range

By ANNE DUSTON

CHICAGO
Four-channel equipment is more in evidence at the winter shows here, according to pre-show spot checks with various manufacturers, principally in the Midwest.
Units range from the
$349.95 Arvin model 90L88 compact system to well below a $149.95 model by Packard Bell.
The preponderance of new produets are seen in component and compact categories.
Some companies are showing only promotional items or drop-in models, while planning new lines for showing at the June 10-13 Consumer Electronics Show here at McCormick Place.
Admiral and VM Corp., for example, planned no new entries for the winter events.
Components: Bigston, a subsidi-ary of Bigston Corp. of Japan, which opened its U.S. warehouses and offices in Rosemont, Ill., last year, will add 10 new models to its U.S. line of four. The company manufactures cassette recorders, 8-track recorders, players, and auto units too. A new component system, model BHS 140, features AM/FM/FM multiplex receiver, with automatic shut-off, two microphones, slide tone and volume controls; list, $169.
Wollensak's only item at the CES will be a prototype cassette/ Dolby record/play deck with noise reduction circuitry for FM-Dolby broadcasts. Model 4765, available in June, lists at approximately $300.
Motorola is offering FH 203JW stereo receiver and speakers with stereo headphone jacks, brushed aluminum and smoked plastic control panel as $109.95 list; and, FH213JW stereo receiver with built-in 8-track and record changer for $229.95 list.
An automatic changer tape deck that plays three tape cartridges automatically, and can replay any selection or tape, will be shown by MGA. The TD-83 lists at $99.95.
A 300-watt stereo amplifier for top of the line is being featured by Kenwood.
Sophisticated features include hiss filter, negative-feed-back, two-position bass and treble tone controls, rumble filter, two terminals for phone, aux. and tape record/play, and accommodations for three sets of stereo speak-ers. List, $399.95.
Consoles: RCA offers credenza styling in Early American or Spanish in two models, the Randoph VZT 111 or Ortega VZT 112, both for $269.
They incorporate the
Dimensia IV sound feature, or enhanced stereo, for 4-channel discrete and matrix disks and tapes.
Packard Bell is introducing a $229.95 priced console 4-channel.
Zenith is styling its DT930W on a white base at a price of $399.95.
Morse is yet another firm that plans several console offerings.
Other evidence of popular pricing in consoles is Olympic's T-29601 at less than $230.
Compacts: RCA will introduce five new compact stereo systems with "Spatial Sound," an extended concert hall sound with optional extra speakers. The AM/FM/FM stereo radio, record players, speakers and amplifier units range in price from $169.96 to $279.95.
Model VYC 520 offers built-in
8-track deck, while the VYC 720 has a built-in cassette record and play unit.
A 4-channel SQ and discrete
AM/FM/ FM stereo multiplex with full changer and built-in 8-track, featuring slant front and push-button slide controls, model 90L88, is offered by Arvin for a list of $349.95. Arvin also will show two less deluxe models, with AM/FM/ FM multiplex, 8-track and changer. The 80L89 lists at $199.95 and the 80L82 at $159.95.
Prepackaged ensembles including cart and stereo headphones are being introduced by Motorola. Model FS 202JW lists at $199.80; FS 209JW with built-in 8-track will retail at $269.80.
Sharp Electronics is introducing its first 4-channel system. It will accommodate both discrete and matrix material.
Arvin is introducing nine new items, from small portable phonographs to 4-channel discrete svs-tems, ranging in price from $19.95 to $349.95.
Model 90L88 is a 4-channel SQ discrete AM/FM/FM stereo multiplex with built-in 8-track and full changer.
New styling includes
slant front and pushbutton and slide controls.
Other compact units with radio, tape player and changer are the 80L89 listing at $199.95 and the less deluxe 80L82 at $159.95 list.
Bigston is showing the GRE1020, an AM/FM/FM radio with 8-track play/record and two mikes. List is $189.95 without speakers.

B & B Import-Export's AM/ FM/FM multiplex with 8-track recorder/player and twu large matching speakers, the B-377 Alaron, will list at $139.95. The same unit with 11-inch changer, th B-378, retails for $174.95.
Also included in B & B's new items are a promotionally priced radio - 8-track unit, and a multiplex 8-track with clock radio combination.
Automotive: Two of the most significant trends in car players are the emphasis on automotive cassette by numerous firms and the surge of in-dash mount units.
Craig, among those pushing car cassette, even has
Dolbized car units (see story on West Coast hardware firms),
Many firms are into dash mounts, including Tenna Corp., which showed five prototypes of such units at the recent automotive parts show.
Motorola's auto products division did not plan to be at CES, although a model introduced in October may be shown through the home products division. The TF852 AX with AM/FM/FM radio and
8-track features in-dash installation and a flip-up tuning dial for tape insertion.
The model has a local/distance switch and 14 tuned circuits, and retails without speakers for $199.95.
Inland Dynatronics has a low cost cassette with fast-forward and eject, model C110, at $49. A second model is the AXT 838 stereo AM/FM, 8-track, with universal face plate and in-dash installation, listing at $114. Inland has a new speaker line of ten models planned for the June CES.
A remote control channel selector distinguishes B & B's 8-track model B-899RH. The unit also has headphone jack, fast forward, and 4-channel indicator lights, and retails for $39.95. A cassette car unit with fast forward and pilot light, the B-700, lists for $39.95.
Automatic Radio recently introduced six new auto units including a 4-channel player with AM/FM stereo. SPE-5004, QME-2445 and SPF-5005 were previewed earlier (Billboard, Jan. 6).
Model SPA-5000, is an 8-track automotive cartridge tape player designated the Sprite 100. It features instant response slide-bar controls, push-button channel selector with lights, easy access
control panel, push-button cartridge ejector, and slimline styling which, according to Lyall, adds to the interior decor of any car. The unit measures 5½ inches wide by eight inches deep by two inches high and is designed by Automatic
Radio for the economy-minded sound enthusiast.
SPB-5001 is Automatic Radio's
"Rover 101," another 8-track automotive stereo sound system that comes complete with a "Theft-Control" slipout bracket and fine tuning. Lyall explained that by utilizing the "Theft Control" bracket, operators of the unit can secure the player in the car while using it, yet safely remove the unit for safe storage.
Additional features in the SPB-5001 include a push-button cartridge ejector, easy access control panel, exclusive program repeat circuit, push-button channel selector with lights, and instant response slide bar controls.
Next in the “100 Series" line is
SPC-5002, yet another 8-track
auto stereo unit that comes with fine tuning, a fast forward control and the “Theft Control" bracket featured in Model SPB-5001.
Designated the “Boss-102” the unit also features an easy access control panel that eliminates unnecessary groping for programs while the car is in motion. There is also a digital channel indicator, exclusive program repeat circuit, push-button cartridge ejector and instant response slide bar controls.
Model SPD-5003 is designated the "Opus 103" and provides FM Multiplex radio sound in addition to 8-track cartridge entertainment.
According to Lyall, the extensive list of features built into this unit include FM Iocal-distant, reception controls, an FM stereo indicator, illuminated slide rule dial scale, push-button channel selector with lights, and easy access control panel. The unit, designated Model PPX-2389 also features solid state circuitry with 14 transistors, six IC's, three filters and 14 diodes. The unit also has illuminated tape program indicators, automatic and manual channel selection, tape program repeat button, stereo balance control, FM stereo indicator, FM local-distant control and comes with mounting hardware.
The PPX-2389 is operable on a
12-volt negative ground electrical system, and can be combined with anv 8 or 4 ohm stereo speaker kit.
Portables: Bigston added seven portable models, including the
"smallest in the world" KRM 1020 cassette recorder with AM/FM, VU meter, counter, and automatic shutoff and eject. The unit measures 3 inches high, 8 inches long, and 2 inches deep, retailing for $99.95.
The other models list from $39.95 to $84.95. B & B will feature the RY 270 cassette tape recorder with built-in condenser mike at $27.95 list.
 
1693706005439.jpeg


1693706027487.jpeg


Why the first name in recording has the last word in quadraphonic.

It Takes A Little Longer To Be Right.

While a lot of the other companies were busy bragging about how sensational their matrix quadraphonic recordings sounded, we knew that what they touted to be true quadraphonic sound really wasn't. The Discrete RCA Quadradisc is.

The Discrete RCA Quadradisc
Was Worth Its Wait.

The sound reproduction from our discrete Quadradiscs is the standard in high fidelity recording. Its "in-person presence" a technical triumph for the most demanding connoisseur. The Quadradisc's realism is revolutionary because the Quadradisc wraps its sound around you. To make you feel like you're sitting in the center of the sound on stage; or, it can treat sound as the ambiant reflection of the concert hall and provide you with the best seat in the orchestra. No matrix system is capable of doing this. The RCA Quadradisc is.

Every one of its four channels is recorded and reproduced on its own separate track. That's what makes us discrete and everyone else, well, just everyone else.

The RCA Quadradisc Delivers
Better-Than-Stereo Sound On A Stereo.

Even if you don't own a quadraphonic system right now, you can enjoy RCA Quadradiscs on your present system. In a recent issue, Time Magazine said " ...the stereo sound from one of RCA's new Quadradiscs is stunning"

Quadradisc Compatibility
Guaranteed

An analysis by a leading independent research laboratory, in accordance with standards set by the Recording Industry Association of America (RIAA), has enabled us to guarantee full compatibility of the RCA Quadradisc when played on standard stereo systems. They have also certified that the RCA Quadradisc plays with excellent frequency response, in full accord with The National Association of Broadcasters (NAB) Disc Recording and Reproduction Standards.

Guaranteed Quality
Doesn't Cost More

While a lot of other companies are charging extra for their quadraphonic recordings, RCA Quadradiscs are available at the same price as regular stereo records.

The Pros Agree

•Walter Carlos-Columbia Recording Artist: "When Rachel Elkind and I began our Sonic Seasonings album, we planned for quadrasonic and recorded all the material in quadra-sonic...We tried to process this master on all the known matrix sys-tems... I am most unhappy to report that the results were catastrophic.
"No other product will be marketed in quadrasonic now for awhile - until a non-matrix system is accepted as an industry standard. Perhaps the JVC/RCA carrier disc is the answer...
"With a discrete release available we can have the best of all worlds."

•New York Times: "Since there can be no doubt in anyone's mind who has heard both systems that the discrete method is clearly superior, it probably should be used for all new recordings."

Stereo Review: "Assuming that having four channel sound is a good thing, it is agreed by all that the ideal way to record and reproduce four channels of information is with a discrete system in which each channel remains completely independent of the others throughout the recording and reproduction process.
"The Quadradisc can provide discrete material from all speakers simultaneously - something no matrix system can do.

They Chose To Be First.
We Chose To Be Best.

All quadraphonics are not created equal. Other companies spoke too soon and claimed too much. We stayed silent until we had our quadraphonic recording system perfected. Now we do. And we're working with high fidelity manufacturers like JVC, Panasonic and others to implement the state-of-the-art. And we are working with our artists and producers, creating musical material that will utilize the RCA Quadradisc to its greatest potential. That way you'll get the best of both worlds-the artist's creative freedom coupled with engineering integrity. In rock, pop, classical, country and rhythm and blues. For now and for the future. The Discrete RCA Quadradisc. The first quadraphonic record that's true quadraphonic.

Sometimes you have to save the best for last.
 
Old Quad Guy said:
View attachment 95848

View attachment 95849

Why the first name in recording has the last word in quadraphonic.

It Takes A Little Longer To Be Right.

While a lot of the other companies were busy bragging about how sensational their matrix quadraphonic recordings sounded, we knew that what they touted to be true quadraphonic sound really wasn't. The Discrete RCA Quadradisc is.

The Discrete RCA Quadradisc
Was Worth Its Wait.

The sound reproduction from our discrete Quadradiscs is the standard in high fidelity recording. Its "in-person presence" a technical triumph for the most demanding connoisseur. The Quadradisc's realism is revolutionary because the Quadradisc wraps its sound around you. To make you feel like you're sitting in the center of the sound on stage; or, it can treat sound as the ambiant reflection of the concert hall and provide you with the best seat in the orchestra. No matrix system is capable of doing this. The RCA Quadradisc is.

Every one of its four channels is recorded and reproduced on its own separate track. That's what makes us discrete and everyone else, well, just everyone else.

The RCA Quadradisc Delivers
Better-Than-Stereo Sound On A Stereo.

Even if you don't own a quadraphonic system right now, you can enjoy RCA Quadradiscs on your present system. In a recent issue, Time Magazine said " ...the stereo sound from one of RCA's new Quadradiscs is stunning"

Quadradisc Compatibility
Guaranteed

An analysis by a leading independent research laboratory, in accordance with standards set by the Recording Industry Association of America (RIAA), has enabled us to guarantee full compatibility of the RCA Quadradisc when played on standard stereo systems. They have also certified that the RCA Quadradisc plays with excellent frequency response, in full accord with The National Association of Broadcasters (NAB) Disc Recording and Reproduction Standards.

Guaranteed Quality
Doesn't Cost More

While a lot of other companies are charging extra for their quadraphonic recordings, RCA Quadradiscs are available at the same price as regular stereo records.

The Pros Agree

•Walter Carlos-Columbia Recording Artist: "When Rachel Elkind and I began our Sonic Seasonings album, we planned for quadrasonic and recorded all the material in quadra-sonic...We tried to process this master on all the known matrix sys-tems... I am most unhappy to report that the results were catastrophic.
"No other product will be marketed in quadrasonic now for awhile - until a non-matrix system is accepted as an industry standard. Perhaps the JVC/RCA carrier disc is the answer...
"With a discrete release available we can have the best of all worlds."

•New York Times: "Since there can be no doubt in anyone's mind who has heard both systems that the discrete method is clearly superior, it probably should be used for all new recordings."

Stereo Review: "Assuming that having four channel sound is a good thing, it is agreed by all that the ideal way to record and reproduce four channels of information is with a discrete system in which each channel remains completely independent of the others throughout the recording and reproduction process.
"The Quadradisc can provide discrete material from all speakers simultaneously - something no matrix system can do.

They Chose To Be First.
We Chose To Be Best.

All quadraphonics are not created equal. Other companies spoke too soon and claimed too much. We stayed silent until we had our quadraphonic recording system perfected. Now we do. And we're working with high fidelity manufacturers like JVC, Panasonic and others to implement the state-of-the-art. And we are working with our artists and producers, creating musical material that will utilize the RCA Quadradisc to its greatest potential. That way you'll get the best of both worlds-the artist's creative freedom coupled with engineering integrity. In rock, pop, classical, country and rhythm and blues. For now and for the future. The Discrete RCA Quadradisc. The first quadraphonic record that's true quadraphonic.

Sometimes you have to save the best for last.
Click to expand...
If the CD-4 system weren't so finicky, it might have had a better chance for success.
 
Sonik Wiz said:
In previous posted articles I had seen the term cartridge television mentioned. It sort of just washed over me as no specifics were given. Above it mentions specifically a system called Cartrivision. Absolutely new to me I had to check it out:

https://en.wikipedia.org/wiki/Cartrivision
I also learned that a Phillips consumer VCR was launched at the same time in '72. This is pretty interesting as any kind of home video recording gear/media I associate more with the 80's.
Click to expand...
I remember Cartrivision. It.was a play-only system that used a continuous loop tape cartridge; you could fast-forward the tape, but not rewind. I saw one working in a local department store. Picture quality was about like VHS.
 
Sonik Wiz said:
In previous posted articles I had seen the term cartridge television mentioned. It sort of just washed over me as no specifics were given. Above it mentions specifically a system called Cartrivision. Absolutely new to me I had to check it out:

https://en.wikipedia.org/wiki/Cartrivision
I also learned that a Phillips consumer VCR was launched at the same time in '72. This is pretty interesting as any kind of home video recording gear/media I associate more with the 80's.
Click to expand...
There were probably a dozen different video tape recording formats introduced around that time. Two did OK, the rest died rather quickly.
 
Sonik Wiz said:
In previous posted articles I had seen the term cartridge television mentioned. It sort of just washed over me as no specifics were given. Above it mentions specifically a system called Cartrivision. Absolutely new to me I had to check it out:

https://en.wikipedia.org/wiki/Cartrivision
I also learned that a Phillips consumer VCR was launched at the same time in '72. This is pretty interesting as any kind of home video recording gear/media I associate more with the 80's.
Click to expand...
Hijacking this thread for a moment (sorry).
 

Attachments

  • Cartrivision0001.jpg
    Cartrivision0001.jpg
    2.8 MB · Views: 0
  • Cartrivision0002.jpg
    Cartrivision0002.jpg
    1.3 MB · Views: 0
  • Cartrivision0003.jpg
    Cartrivision0003.jpg
    2.7 MB · Views: 0
  • Cartrivision0004.jpg
    Cartrivision0004.jpg
    1.6 MB · Views: 0
April 7, 1973

'Q' Concepts
Concern Acts

LOS ANGELES-
Several major record labels may find their bestselling record acts leaving them to join another label just because the artists prefer one quadrasonic system as opposed to another quadrasonic system. This is the opinion of Jim Y. Mochizuki, board member of the U.S. subsidiary of Victor Company of Japan, JVC America. Mochizuki pointed out that the decision to go matrix or discrete quadrasonic rests more and more with recording artists, producers, and the arrangers. Because of contract commitments, most record companies have to obtain permission from its artists before releasing their records in 4-channel.
By June 30, 50-60 percent of the record companies in the U.S. will have signed agreements to go to the CD-4 discrete system, Mochizuki forecast. "The reason is that the entire hardware world of Japan, with the exception of Sony, has gone to the CD-4 system. And, through the personal efforts of Yoshio Kitano, president of JVC, on his recent trip to the U.S., many U.S. hardware manufacturers are now planning to join the CD-4 discrete family. Harman-Kardon is going discrete, as is Fisher. In the embryo stages, there was desire for compatibility between matrix and discrete. But now, Kitano feels that it's no longer necessary. Discrete is the best system. There is no longer any need for a matrix system in the U.S."
The licensing agreements being signed by JVC with labels and hardware manufacturers are non-royalty and nonexclusive. "The hope is to standardize the quality of CD-4 discrete records throughout the U.S., hopefully throughout the world," Mochizuki said. "JVC will be giving, gratis, all of the technological and physical support possible to the system."
JVC America is now conducting monthly seminars, for example, at RCA Records studios in Los Angeles. The first seminar was for artists, producers, and arrangers. The recent seminar was for college
broadcasting students.
 
You must log in or register to reply here.

Latest posts

Back
Top