Not at all skeptical about the enhancement wrought by more channels, or even just by upmixing (I am a devotee of Dolby upmixers). Though I'm not sure that music needs 'height' as much as, say, movie soundtracks do. I'm open to being convinced.
I just find it hard to believe that UMG would foot the bill to truly remix thousands of separate, individual tracks from the multitracks of hundreds of albums, to showcase a surround format. I'll be happy to be amazed if so.
That's what I can't understand about the whole Atmos thing. I mean, great, bring it on. But if the general population is listening on a Bluetooth mono wireless speaker, and won't put up with a receiver and real speakers in their living space, let alone a 5.1 speaker set up, why would they expect them to accept 7.1 or 8.1.2 or whatever the Atmos layout might be? And if they would not mix surround for DVD-A or SACD after 2004 or so, why now for Atmos?
I wonder what exactly is moving this initiative forward?