Pretty cool news that Apple Music is joining the Dolby Atmos gang. And great you'll be able hear the proper surround through an Apple TV 4K, phew!
I think the main reason I'm pleased is they didn't raise prices for this, and Amazon have already been forced to drop their prices in response. But also because it increases the chance of more music being mixed and 'released' in Atmos too. On the Apple press release they stated a couple of (unexciting) artists that haven't appeared on Tidal yet. So I'm hoping they'll have others that have already been mixed in Atmos but equally missing from Tidal like -
Taylor Swift - folklore
Bob Marley - Legend (new Atmos mix)
The Beatles - Sgt. Pepper's Lonely Hearts Club Band
Lady Gaga - Chromatica
Selena Gomez - Rare
Michael Kiwanuka - Kiwanuka
plus... I've seen various press clippings that have mentioned tracks by The Killers, Amy Winehouse, The Orb, Sigrid, Skip Marley have been mixed in Atmos too.
And hopefully some big, classic albums properly remixed! Where's U2 when we need them Apple?!
It's been a long time coming for lossless. I have my doubts about whether the Atmos
will be lossless though... I'm not even sure if the box can support it? But a big player like Apple getting involved defo helps surround.
One interesting side note is the lack of any mention of 360 Reality Audio? Hmmm...