Here's a translation;
After three trial balloons, Universal officially launches its collection of Blu-ray audio. Under the name of Pure Audio Blu-ray, this "new format" setting audio quality to convince music lovers.
In 2012, Universal Music France tried a first time with Mylène Farmer. In 2013, the record repeated experience with Zazie (March) and Carla Bruni (April). With 70,000 / 80,000 units sold for the first and 20,000 Blu-ray Pure Audio for each other (developed by the company figures), Universal is trying to give a real start to this new format called High Quality. A preview reserved for France before being "quickly" (the company has remained vague on this subject) extended to other countries around the world.
Technically better than CD
The promise of Pure Audio Blu-ray: providing better sound quality than CD. To do this, Universal says from studio master tapes which are then digitized to 24 bits at a sampling frequency of 96 kHz (16-bit / 44.1kHz for CD). The result is then pressed onto a Blu-ray disc in three formats: PCM, DTS HD Master Audio and Dolby True HD. No hazardous extrapolation multichannel Blu-ray audio is faithful to the original mix. This is the stereo (2.0) in most cases. These Blu-ray audio contain no other content types: no videos, no pictures.
Wanting copy protected, each Pure Audio Blu-ray features a code in order to retrieve versions dematerialized an MP3 and FLAC (Free Lossless Audio Codec).
New, low diffusion, small catalog, new technical and technological process to implement ... All this has a cost that is reflected in the price: € 19.99. High at a time when sales of physical media collapsing price. Universal Music France, through the voice of its President Pascal Negro says the Pure Audio Blu-ray has to rely on the audiophile fads as shown in the balance sheet in 2012 and the start of GfK vinyl (19% of LPs sold between 2011 and 2012). The record also includes a park of Blu-ray players already installed. Unlike previous technologies (for example SACD), the Pure Audio Blu-ray does not require additional investment, as long as you already have a Blu-ray player. Blu-ray players lounge, box of ISPs (including Freebox), game consoles (Sony PS3) and Blu-ray computer drives are able to read the Blu-ray audio. In 2012, the rate of equipment on Blu-ray was 32% in France. A figure expected to reach 50% in 2014. (Source SEVN - e the Union Edition Digital Video).
36 tracks and an exclusive distribution
The proposed catalog, if it wants eclectic (rock, pop, jazz, classical, French, International), remains limited with 36 titles (or 37 counting an album announced but not referenced in the lists). Another detail leaves us skeptical about the chances format data win: an exclusive distribution until September 2013. This is indeed the FNAC which holds the exclusive sale of Pure Audio Blu-ray for five months.
According to the third paragraph they regard multi-channel as a "hazardous extrapolation" !!
What hope do we have for surround mixes if this is their attitude ?
![Frown :( :(](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)