Exploring Billboard for Quadraphonic Information

QuadraphonicQuad

Help Support QuadraphonicQuad:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.
This is interesting, sort of “Half Atmos?” It would be interesting to track down the recording, if it exists.

September 11, 1976

New 4-Channel Approach
Could Revitalize Medium

LOS ANGELES
-
FyF Studios, a 1½-year-old studio just outside Athens. Ga., has developed a new approach to 4-channel recording and playback which places all four speakers in front of the listener instead of around him and which it contends can revitalize sagging interest in 4-channel.
In the traditional 4-channel setup, speakers are placed in four corners creating the "surround" sound and producers and engineers cut 4-chan-nel LPs with that in mind.
The FyF system, however, according to Hal Peller, studio president,
"is a 4-channel frontal plane in which all four speakers are in front of the listener, two on the floor, and two on the ceiling, enabling the producer to more closely recreate the live concert sound."
This is accomplished, says Peller, by placing sounds during the recording process in a physical correspondence with the listener's perception of live music.
Through special recording techniques, the producer is able to place the various sounds of musical instruments in their proper physical location so the net result when they are played back using the FyF technique is that the bass drum sounds, for example, are heard emanating from the floor, the snare drum sounds from two feet above that, the guitar sounds from either the right or the left, and vocals from about five feet above the floor, so that each element is perceived in a realistic physical relationship to the others.
The system was designed by Barry Schlosser, 25, an associate member of the Audio Engineering Society and audio consultant to FyF, who is doing album production employing the new technique at the studio.
Schlosser believes the main reason why 4-channel records haven't really gone over the way some had predicted at the onset-in addition to the criticism about musical quality, the lack of a standard encode/decode system (currently there are three, SQ, QS and CD-4), the extra expense to the consumer for two additional speakers, and the hassles involved in arranging a living environment to accommodate traditional 4-channel listening-is that the human ears are more attuned at perceiving frontal information and are actually irritated by information or sounds coming from the rear.
The new technique does not involve any new electronics per se, but is a method for mixing or "placing sounds" vertically and horizontally in four frontal speakers. The method is also compatible with existing SQ, QS and CD-4 equipment.
Musicians record basically the same way, adds Schlosser, as they would for normal stereo in the studio but he has experimented with various miking techniques such as placing two mikes at the top of each instrument and two at the bottom.
“We have even done some crazy things," he notes, "like having certain people standing higher than others but one thing we are still experimenting with is what miking techniques are best suited to the FyF sound field."
The FyF control room is set up with three monitoring systems, 4-channel, stereo and mono with the two pairs of small loudspeakers at the top and bottom comprising the FyF monitors.
The incoming signals, according to Schlosser, "are then routed to a quad-panner which enables the signal to be sent to the appropriate FyF monitor in front of the listener. Each signal is processed on its own quad panner in a similar fashion until the desired balance is obtained.
"After a suitable mix is achieved, the signals are recorded on a 4-chan-nel tape machine with track designation standardized so top left is track 1, top right is track 2, bottom left is track 3, and bottom right is track 4." The first project using the technique, an album entitled "The Ants Get Away" with a group called Sun Tower, is about half complete, indicates Schlosser, who is producing and engineering.
"It's our own production," he says, “and it will be a total production in the sense that there will be other sound effects in addition to the music like rain falling down, for example. I think the LP should be finished by year-end."
Schlosser feels it's a little premature to talk about marketing the LP but says they will be talking to record companies about the project.
"Initially," he says, "we were thinking about marketing it through schools but working with a label might be a viable approach also. We just haven't gotten down to the nitty gritty of that yet. As we go along, I'm sure we will be talking to more people about the concept.
As for mastering, Schlosser says he is leaning towards CD-3 when the album is completed but concedes SQ or QS are probably easier to market to the consumer because they don't require a special and expensive cartridge.
"Again," says Schlosser, "we will wait until the tapes are finished as well as having more discussions with CD-4, SQ, and QS proponents."
The young audio consultant also points out that the FyF system is one project the studio is involved in, which also has facilities for recording and broadcast production.
"We are still adding some equipment and building some facilities," he notes. "Actually, it's a converted ranch house."
One of Schlosser's other projects which he is in the midst of designing is a recording facility based on geodesic structures, the architectural principles of futurist Buckminster Fuller which are domes based on triangles.
Schlosser says he believes that type of architecture is a perfect one and one in which special acoustical properties are generated.
Other areas still to be explored with the FyF system, according to Schlosser, in addition to what are the best miking techniques and what en-code/decode system works the best with FyF, include what are the best ways ambient information can be generated from four loudspeakers and what provisions should there be on recording consoles to facilitate FyF system recordings.
 
September 11, 1976
1690359624231.jpeg
 
April 24, 1976

First CD-4 Airing
On Calif. 'Network'

SAN FRANCISCO

James Gabbert. leading radio advocate of the CD-4 discrete broadcasting system, will set up the first CD-4 "network" broadcast.
The broadcast will be June 5 at 8 p.m. and involve four radio stations, in San Francisco. K101, owned by Gabbert, will team up with KBRG, another FM in the market. K101 will broadcast the two front signals:
KBRG will broadcast the two rear signals in the 4-channel music show.
In Sacramento, Gabbert will install ultra quality tuners to pick up the broadcasts from the two San Francisco stations; these signals will be aired over KZAP and KSFM, one station broadcasting the front signals, the other the rear signals.
These broadcasts will be heavily promoted via television spots, newspaper advertising, in-store displays. and newspaper publicity.
"We've made special arrangements with several of the major hardware equipment dealers in both cities to do special broadcasts in-store of the two-hour show," says Gabbert.
"The idea for the special network show is to generate interest again in quad. We were doing quite well with the two-station discrete broadcasts before the CD-4 system was invented."
K101 was the first station to perform experimental CD-4 radio broadcasts and Gabbert later was involved in tests of the five discrete broadcasting systems that are up before the FCC for evaluation.
Gabbert says that he is assuming costs of the broadcasts himself. K101 station manager Mike Lincoln, K101 chief engineer John Perry and Gabbert will handle the technical aspects personally.
 
January 17, 1978

'Q' TAPE SAG

No Question About It; Sales Are Slow And Future Is Bleak

By BOB KIRSCH

LOS ANGELES
-
The first of the year picture for 4-channel 8-track prerecorded tape is a somewhat gloomy one. Major labels, manufactures and marketers say the quad configuration has been hurt by consumer confusion, poor hardware sales, lack of excitement and difficulty in getting quad disks off the ground-all resulting in a dropping off of tape sales.
Records are in better shape than tape, though the feeling appears to be that the vinyl shortage of 18 months ago hurt LP development, as did the general confusion over which system was which.
It seems, however, that LPs are picking up some of the slack left by the diminished tape sales and the more guarded release schedules for 8-tracks.

"The quad 8-track sales situation is pretty invisible compared to where it was during the Christmas season a year ago," says White Sonner, vice president, marketing, for GRT Corp. which manufactures and markets tape for a number of labels.
"Hardware has been one of the problems," he continues. "There has not been the excitement and push there once was and there was no real noise about hardware this Christmas. There is not the hardware-soft-ware feed off that there once was." Sonner says GRT will continue to release strong product in 4-channel, but he adds that things do "not look a great deal better for the future than they do now." He does feel that the simultaneous release of quad and stereo product would help, pointing out that such a schedule would result in immediate distributor stocking and increased initial orders and excitement at the retail level.
"Any promotion and/or technical advance will of course help 4-chan-nel," he adds, "and we still believe a strong, artist can sell in this medium.
At Warner Bros., Lou Dennis says "the business has shown no improvement in the past year. We believe the confusion over discrete and matrix systems hurt the disk and the economy hurt 4-channel hardware, which in turn hurt software."
Stan Kavan, vice president, planning and diversification for Columbia says that "4-channel 8-track has always been subservient to the velocity of 4-channel disk sales. Our sold disk to tape percentage was about 60-40, and the disk ratio is growing.
"There is not always a tape counterpart to a disk," Kavan continues, “and we are selective in our tape releases. And the tape is still a good business, even though it isn't growing as fast as the disk."
Kavan also feels that most "manufacturers of high end quad equipnent are not singing the blues. As for tape, the volume is there and we intend to stay in the business."
Bob Elliott, tape sales director for A&M, points out that quad sales “were dropping by mid-'75 and lave now dropped considerably rom last year."
Elliott feels equipment dumping has hurt the 4-channel cause somewhat, and feels that quad is in a 'precarious position partly because of the economic factors that hurt hardware sales.
"There was also the problem of getting the disk off the ground to begin with," he adds. "During the vinyl shortage 4-channel records received bottom priority and the consumer confusion over systems did not help any. The CB radio boom may also have had an effect on quad sales, though this is more a personal theory than a fact.
"We are certainly remaining in the quad tape business," he continues, "though we will be bringing out our new releases a bit more guardedly."
Another source says his quad business was "awful. When you have to try hard to sell a fifth of what you've been selling, you're in trouble."
He also points to one offer from a cigarette manufacturer offering a 4-channel system for money and box tops. "It kind of takes the romance out of quad," he says.
A spokesman for RCA is a bit more optimistic, stating that while the first six months of last year were poor in tape and LP sales, sales over the past six months have picked up in both records and tape and the label is bullish on the future.
 
July 7, 1973

'Q' CASSETTE ARRIVES

CHICAGO
-
A fully compatible 8-track 4-channel cassette deck was introduced for the first time at the Consumer Electronics Show last week by JVC America, Inc. According to Karl Kohda, tape recorder engineer of JVC parent company, the Victor Company of Japan, the new system gives perfect playback of two 4-channel programs from the same cassette that, not so long ago, could only give two monaural programs.
"What makes it possible," Kohda said, “is the revolutionary new head developed by JVC. This 'Cronios' head is engineered with the precision necessary to pick up 8 separate signals from the standard 0.15" wide cassette tape." Compatibility means that regular 2-channel cassettes and even mono cassettes can be played on the deck, the 4CD-1680, with no loss of musical information. The cassettes, Kohda said, will be manufactured by the Victor Company of Japan and will be completely compatible with existing stereo cassette decks.
The deck incorporates a 4-channel ANPS noise reduction system, a crosstalk elimination circuit, special low noise amplification circuits, bias circuit, equalization circuit and an independent drive mechanism.
"The 4CD- 1680 is expected to be ready for mass merchandising by late next spring," Kohda revealed, "and will probably retail for approximately $500.”
 
July 7, 1973

A&M 1st to Issue
Both SQ & QS LP's

By BOB KIRSCH

LOS ANGELES
-
A&M Records has become the first major U.S. record manufacturer to offer disk product in more than one quadrasonic mode with the release of Rick Wakeman's "The Six Wives of Henry VIII" using Columbia's SQ 4-channel method.
The firm already offers three LP's. "Tommy" and “Carole King Music" on Ode Records and Joan Baez's
"Come from the Shaddows" on
A&M using Sansui's QS system.
The company is not "making any commitment to any form of quadra-sonic." according to quality control director Marv Bornstein. “I mixed this album for the best possible sound and simply thought that SQ was the best in this case. It offered more breadth and dimension here, but quadrasonic releases will most likely continue to depend on the individual record."
Wakeman also played a part in choosing the quadrasonic mode for this recording. “I played a discrete tape for Rick and then I played him two cuts in SQ. He didn't feel the record had lost anything in the encoding process and was entirely happy.
The LP is expected to be available by the middle of the month.
 
July 14, 1973

A&M Issues
15 'Q' Tapes

LOS ANGELES
-
A&M Records has released 15 8-track quadrasonic tapes, bringing its total of 4-channel tapes to 20.
According to the firm's tape director, Bob Elliott, the release includes selections from best selling catalog material as well as several newer tapes. Included in the release is Rick Wakeman's "The Six Wives of Henry VIII," recently released in SQ disk form.
Other releases in 4-channel tape include:
“Whipped Cream and Other Delights" from Herb Alpert and the Tijuana Brass as well as the group's "Greatest Hits”; Greatest hits packages from Wes Montgomery and Sergio Mendes and Brasil 66; Burt Bacharach's "Reach Out";
Joe Cocker's "With a Lite Help.
from My Friends"; "Carpenters,”
"A Song for You” and “Close to You" from the Carpenters;
"Tea for the Tillerman,"
"Teaser and the Firecat” and "Catch Bull at Four" from Cat Stevens"; Humble Pie's "Smokin’ “; and Quincy Jones’ "Walkin' in Space."
 
July 7, 1973

A&M 1st to Issue
Both SQ & QS LP's

By BOB KIRSCH

LOS ANGELES
-
A&M Records has become the first major U.S. record manufacturer to offer disk product in more than one quadrasonic mode with the release of Rick Wakeman's "The Six Wives of Henry VIII" using Columbia's SQ 4-channel method.
The firm already offers three LP's. "Tommy" and “Carole King Music" on Ode Records and Joan Baez's
"Come from the Shaddows" on
A&M using Sansui's QS system.
The company is not "making any commitment to any form of quadra-sonic." according to quality control director Marv Bornstein. “I mixed this album for the best possible sound and simply thought that SQ was the best in this case. It offered more breadth and dimension here, but quadrasonic releases will most likely continue to depend on the individual record."
Wakeman also played a part in choosing the quadrasonic mode for this recording. “I played a discrete tape for Rick and then I played him two cuts in SQ. He didn't feel the record had lost anything in the encoding process and was entirely happy.
The LP is expected to be available by the middle of the month.
I have “Six Wives” in SQ and “King Arthur” in CD-4. I’ve seen an ad for “King Arthur” in SQ, although I’ve never actually seen that product.

A&M seems to have been doing a lot of experimenting with quad formats, and sadly that did nothing to clear up customers’ confusion.
 
March 24, 1973

Lafayette Ups
‘O' Software
To Back Eqpt.

By BOB KIRSCH

LOS ANGELES
-
Lafayette Radio Electronics Corp., traditionally a hardware-oriented chain, is currently stocking all quadrasonic record and tape releases from all manufacturers in its 73 outlets.
"We stock 4-channel records in matrix and discrete as well as 4-channel tapes, and we try to keep up with each new release,” said Harold Weinberg, merchandising manager for the chain, “because we feel it is of the utmost importance to support quadrasonic hardware. We don't think traditional record and tape retailers are doing as much as possible."
Weinberg said that while the outlets carry a "mild selection" of stereo records and tapes, "it is 4-channel that is significant for us.
We do a tremendous amount of business in quadrasonic hardware and we don't want to leave our consumers without a place to get the software. We don't want to count on other outlets to help us." Lafayette also displays quadrasonic material primarily in wire step-down racks because, Weinberg said, "it is a must that the consumer see the complete cover with 4-channel. A browser display is not suitable to give proper exposure to a new configuration and we want to show as many individual covers as possible. Displays are in the sound room and on the floor in other parts of the store." The firm is also preparing new display racks which will fit underneath the hardware displays.
Though Lafayette has been a strong backer of matrix 4-channel, particularly SQ, the chain carries a complete selection of QS matrix and discrete disks, Weinberg feels the 4-channel concept must be promoted. Quadrasonic disks listing at $6.98 are sold for $5.79.
 
September 22, 1973

1690388240088.jpeg


follow the leader
CD-4
compatible
discrete
4-channel
record system


It's a well accepted fact.. CD-4 is the quadraphonic system of today and tomorrow. That's why over 15 major hardware manufacturers and over a dozen record labels world-wide have agreed to license the JVC CD-4 compatible discrete 4-channel record system.
If you're looking for help in plating, pressing or printing your CD-4 discrete records, why not come to JVC. After all, we invented and patented CD-4...so we've got to be good.

Contact JVC Custom Mastering Center for complete details.

JVC Cutting Center, Inc.
RCA Bldg., Suite 500
6363 Sunset Boulevard
Hollywood, California 90028
 
July 7, 1973

A&M 1st to Issue
Both SQ & QS LP's

By BOB KIRSCH

LOS ANGELES
-
A&M Records has become the first major U.S. record manufacturer to offer disk product in more than one quadrasonic mode with the release of Rick Wakeman's "The Six Wives of Henry VIII" using Columbia's SQ 4-channel method.
The firm already offers three LP's. "Tommy" and “Carole King Music" on Ode Records and Joan Baez's
"Come from the Shaddows" on
A&M using Sansui's QS system.
The company is not "making any commitment to any form of quadra-sonic." according to quality control director Marv Bornstein. “I mixed this album for the best possible sound and simply thought that SQ was the best in this case. It offered more breadth and dimension here, but quadrasonic releases will most likely continue to depend on the individual record."
Wakeman also played a part in choosing the quadrasonic mode for this recording. “I played a discrete tape for Rick and then I played him two cuts in SQ. He didn't feel the record had lost anything in the encoding process and was entirely happy.
The LP is expected to be available by the middle of the month.


I use to hope A&M would one day after adopting SQ (previously QS) ....turn some of those many Q8'S into a few matrix encoded albums .
I never was a big Q8 fan back in the day , although I had a very large collection,
and some primo selections from their Q8 only stance would have been demonstrating quite a quad commitment...I think anyway. Most of those A&M Q8'S seemed to suffer Fidelity problems and perhaps a matrix encoded vinyl album would have helped? (Maybe a little..or more)
Oh well , just another opportunity lost to history , too bad though.
 
August 4, 1973

WEA Group's
'Q' Sampler

BY CLAUDE HALL

LOS ANGELES

The WEA Group of labels is teaming up on a quadrasonic sampler album that will feature nine artists from the Warner Bros., Elektra and Atlantic labels. Jac Holzman, president of Elektra Records and head of the groups' quadrasonic committee, said that the pressing of the sampler will be massive ... "as many as the public wants a lot "
Keitz Holman of Elektra and Mark Myerson of Atlantic are currently putting the album together, slated for around Aug. 15.
There are no plans to retail the label at this point. If necessary, WEA might put a $1-2 price tag on it or give it away, or the labels may put out two sampler records and charge for one of them.
The first album is intended as a demonstration sampler only and will also feature tones so that discrete CD-4 unit owners can tune their demodulators for maximum separation, "In other words, the album will be an educational tool." Holzman said. Among those artists featured on the LP will be the Jay Giles Band, the Doobie Bros., Carly Simon, and probably Aretha Franklin.
 
August 4, 1973

8-TRACK 'O' PUSH

CBS Dolbyizes All Tapes; 'Q' Push

SAN FRANCISCO

All prerecorded 8-track product-stereo and four channel-released by Columbia and Epic Records, will, starting this month, utilize the Dolby "B" noise reduction system.
Announcement of the labels decision to dolbyize all 8-track product came from Sam Burger, CBS vice president of marketing at Columbia Records annual convention held here last week.
Burger told delegates at the convention that the Columbia labels had always paid close attention to new developments in improvement of the sound of their products.
"And," he continued, "we feel that utilizing the Dolby system of noise reduction for an important format like 8-track tape cartridges will be a
major step in upgrading the sound reproduction of our tapes."
Pierre Boardain, Columbia's director of product management for quadraphonic recordings noted that with the development and wide acceptance of four channel sound, it had become necessary to utilize some method of tape noise reduc-tion, while keeping intact the wide frequency range of the recordings.
 
August 4, 1973

Quadrasonic Reviews

By CLAUDE HALL
Associate News Editor

_______________
Altruistically, when two quadrasonic authorities get together to debate and argue the merits of the syslems and whether matrix or discrete is best, they talk in terms of acoustics or mathematical formulas. The relative merits of the quadrasonic album artistically and whether the particular music fits the system are seldom mentioned. In this column, we will review quadrasonic albums. For CBS and other SQ matrix product, we will use a Sony SQ Decoder SOD-2020 provided by CBS Labs. For Quadradisc discrete product, we will use a band-made CD-4 demodulator built by Lou Dorren, research director of Quadracast Systems and inventor of the Dorren discrete broadcasting system now pending before the Federal Communications Commission. Both demodulator and decoder are virtually the state of the art today for disk quadrasonic systems.
_______________

THE BUDDY MILES BAND-
"Chapter VII." Columbia (SO matrix), CQ32048. This album is probably a perfect example of SQ matrix as an art form. The driving, pulsing, ear-ripping thunder, often chaotic, always pumping and surging of the Buddy Miles Band fits within the SQ mold like a hand within a glove. "Elvira" sounds as if tailormade for quadrasonic. "Hear No Evil” is better lyrically, but not a good quadrasonic work; much better than stereo, of course; in fact, stereo is passe once you hear Miles in quadrasonic, because all of the music surrounds you and carries you away. But there is less instrument directionality on this particular tune. "Love Affair" far outshadows the tunes mentioned above as a quadrasonic vehicle. And I would say it's as good in SQ matrix as many discrete tunes, meaning that the producer obviously accomplished everything he wanted to accomplish. It should be pointed out here that many discrete records today take only advantage of that particular system about as much as poor matrix. In other words, this album succeeds completely in its musical aims. Most of the music is frontal, but you get enough surround effect to really bring life to the music. On
"Life Is What You Make It, Part 2” you can also sense music instruments placed in the rear, definitely an organ. The horns, the erupting organ, the congas are an experience ... a life form that would be impossible to capture in stereo. In fact, once you've heard this song in quadrasonic, you won't want to listen to it in any other manner. Incidentally, I find the music more interesting if you turn the rear channels up just slightly. This gives a better sense of direction to the music and aids the "surround" effect. Perhaps record producers will encode records with this in mind in the future.

JUDY COLLINS-
"The Best of Judy Collins," Elektra (CD-4 discrete). This is one of the first discrete releases by the WEA group of labels and, of course, producers put their heart and soul into the mixing processes to make sure that it was absolutely the best possible, since the eyes, (ears, if you will) of the entire industry will be upon these first albums. I have to state flatly that WEA succeeded in achieving virtual acoustic masterprices. "Amazing Grace" comes off with the sound and feeling of the listener being inside a huge, vaulted-ceiling church and Judy Collins is leading the congregation from up front while all around you people are singing. "Both Sides Now" is beautiful but not quite a distinctive quadrasonic effort. It's well mixed; the drums are in the rear, as if on purpose (an argument has always been by discrete advocates that matrix records could not do this). You really become enmeshed in the complexities of the music. But "Suzanne" is really the best quadrasonic song on the LP; it seems to have been recorded from the very first with quadrasonic in mind. The separation is excellent.
The guitar in back left speaker feeds the whole theme of the music. Logically, the quadrasonic song becomes even more than an ordinary song in that it's very important where you put the instruments and other musical elements. In "Suzanne" the placements were virtually perfect for the song, "Someday Soon" also put the drums in rear center. There doesn't really seem to be any reason to do this; perhaps producers in the future will build in more than one drummer for quadrasonic.
 
Part 1 of 3.

August 4, 1973

WEA 'Q' Disks to Activate Other Acts & Labels: Jac

________________
EDITOR'S NOTE: This is an in depth interview with Jac Holzman, president of Elektra Records and one of the most forward and aggressive spokesmen of quadrasonic as a state of the art. The interview was conducted by Lee Zhito, editor-in-chief, and Claude Hall, associate news editor.
________________

HALL: I understand that there have been some problems with artists in regards to quadrasonic records. . . .

HOLZMAN: There has been some resistance on the part of some artists to put their product in quadrasonic. Many reasons. I suppose:

• They don't want to be guinea pigs in what is still a new art form.
• They don't know yet what quadrasonic is all about.
• They feel that their particular kind of music won't be as strong when it's spread out.
• A couple of artists felt they didn't want to bear the expense of quadrasonic mixing as part of their royalty earnings.
• Too, some artists have literally taken control of their product and they may be too embarrassed to admit that they don't know what it's all about.

HALL: When I demonstrate quadrasonic at the office to the recording artists who come by, they're really knocked out by it .. but you're right, they usually don't know much about it.

HOLZMAN: As Edward Tatnall
Canby mentions in a pamphlet we've prepared ... in quantity we've got a quarter-of-a-million of these things and they're being given out. There's an article on quadrasonic in general and an article on our 4-channel CD-4 discrete standard ... that the home listening environment is the ideal acoustic situation to present quadrasonic.

HALL: In regards to matrix....

HOLZMAN: In the advertising campaign that the WEA Group has planned, our ads refer to matrix in analogy as the wire recorder ... nice try, but forget about it.

HALL: We had a story a couple of weeks ago about the first quadrasonic product coming out from the WEA Group. What's the future beyond that?

HOLZMAN: More product. We feel that the first group of releases will make the other artists who've been reluctant within the Warner Bros., Elektra, and Atlantic group of labels to participate in quadrasonic ... might get a little more excited. It might also, in turn, show the possibilities of quadrasonic to everybody.
From the standpoint of the industry. the actual release of product is the culmination of what until now has been merely words and press releases. When you show you've licked the gremlins that the nay-sayers have been waiting to smite us down with CD-4 and you back it up with a sensible, properly-geared positive marketing campaign, then you go a long way.

HALL: That brings up something else. Why are several labels, so far, reluctant to get into quadrasonic?

HOLZMAN: I don't know. I think perhaps the maintenance of a double inventory might scare some away from realizing the opportunities. At the beginning, quadrasonic is specialized product. No question about that. The same way that cassettes, 8-track cartridges, or the quadrasonic cartridges are specialized additive products. As quadrasonic increases its influence and people become more comfortable with the new concept, it will become increasingly strong and eventually become more than just an add-on, specialized item.

ZHITO: Probably, some record companies feel, too, that they'd rather let someone else pave the road for them.

HOLZMAN: True. There's the old theory that the first scout through the pass catches all the arrows... and l agree with that theory.
But we've ended up knowing more by paving that road. We know more about quadrasonic records now than anybody, with the possible exception of the Victor Company of Japan or RCA Records. And we may know some things they don't know and they may know things we don't know. Because our material is unique to us. Neither RCA or Japan Victor have any experience with the kind of long, heavy running bass lines that, say, Atlantic will have on one of its records. Or the highly complex wave forms that might be involved in a "Star Drive" album ... with an unusual synthesizer which is not a standard piece of equipment at all. So we have opportunities for all kinds of experimentation. Every new record just adds to the fund of knowledge. We have had, of course, our teething problems with CD-4, but those have been mostly with getting a laboratory set up here. JVC has been actively engaged, as you mentioned in a recent Billboard article, in reducing the complexity of the CD-4 electronics. Eventually we'll have CD-4 electronics no more obvious in the rack and lacquer channel chain than a Dolby unit is. That's the ideal . .. you stick it in and you forget about it. And that is an achievable ideal.

HALL: I understand that JVC America had to recut some
WEA masters a few times.

HOLZMAN: It wasn't so much a problem of technology and producer-recording engineer involve-ment. Most producers tell the lacquer channel exactly what it is they want ... it's rare that a record is cut absolutely flat from the master tape.
Well, we had a communications gap, in that the very skillful Japanese engineers-and I'd like you to give them all of the credit we can-have to be shown the American way of cutting masters. In Japan, the producer sits in the back of the room during the recording session and he never touches the tape. It's a much more highly segregated way of making records in Japan than it is here where you have everybody tripping all over themselves with their involvement. We gave them the master tapes to see what they could do. Obviously, by letting them cut straight, we didn't get what we wanted. Because most masters are never cut straight in the first place. Even though you have a tape that may sound exactly the way you want it to sound, there are things that occur in the mastering process as you transfer electrical energy into mechanical energy that cannot be predicted by listening to the tape alone.

EDITOR'S NOTE: Release plans, recording techniques and quadrasonic marketing plans will be discussed by Holzman next week.
 
Back
Top