This has been annoying (especially after waiting forever for those Neil Young discs to arrive), but I have to admit that Pioneer Canada has been good to deal with thus far, at least from the poeple I have talked to. I was fortunate enough to get a hold of someone from their technical department through their web site, and received a prompt reply from a person who was thankfully already aware of the problem, so I was spared the agony of actually having to explain to some uninformed customer service nit-wit what a DVD-Audio was. (I can't believe some of the responses people are receiving from Pioneer USA regarding this problem; it's almost as if they have no concept or knowledge of what their own equipment even does, much less how it's malfunctioning).
When I brought my player in to the service center here, I actually offered them my copy of Neil Young's 'American Stars N Bars' and and note outlining the problem, but they declined both of them. I did make a point of stating that it wasn't outputting the Advanced Resolution layers on newer DVD-Audio discs due to a change in the authoring of the discs, but I guess when I just told them I wanted the firmware update, they immediately knew what I was after. I was also assured (by a previous email) that the firmware update would be of no cost to me.
Still, Pioneer's options for rectifying this problem are making it such a headache for their customers that they're really deterring a lot of people from doing anything about it. (Hardware forums are brimming with complaints about the DVD-A incompatability issues affecting this player, but I still haven't read about, or heard from anyone that's had the update completed yet, even though it's been apparently available for a couple weeks now - at least in Canada). The Markham office is only about an hour from where I live, so it wasn't such a big deal for me, but if I lived as far away from a capable service center as some people, I would be admittedly displeased. I would be reluctant to mail Pioneer my player if it had to travel 700 miles as well. That's ridiculous, and I feel for you man. I am glad they owned up to the problem and didn't get involved in a blame game with the labels over their authoring specs, but I think this whole thing has sullied Pioneer in a lot of people's eyes unfortunately.
It's been an inconvenient pain, but I'm confident about the prognosis. We'll see.