I would say that people older than 60 and retirees are not the NFL’s primary audience. They want those who are 18-45, both single and with families, who need vehicles, insurance, financial advisors and alcohol. The presumption is that the game is engrained in the viewing habits of older people and their support is not essential as they have been watching for decades and won’t easily give up the game itself. As it always has been, the ever-present goal is to grow new audiences.
In terms of the performance by Kendrick Lamar, it is representative of popular culture. According to wiki, he is a 2018 Pulitzer Prize winner for music, has won 22 Grammy awards and is one of the most influential rappers of all time.
The halftime show was on par with any major concert or theatrical production. The choreography, dancing and staging was top-notch. Lamar’s message, while delivered through rap music, is universal. He is a deep thinker and a socially-conscious storyteller.
If one is not into the current pop/rap scene, I can certainly understand being disinterested. However, I think it’s important to appreciate artists, regardless of style, who make a difference in their respective genres and the world at-large.
