Because a) we knew what it did they didn't try to hide things from us, b) there wasn't anything better than HDCD that was widely available. Neither of those is true for MQA. Even worse MQA tells us we can't test it in the usual way, we wouldn't understand, but then they don't explain how we should test MQA and why their theories are valid. It's all "trust us". That's not the scientific method. Results should be explainable, reproducible by other teams working independently, and testable. Everyone got excited by Cold Fusion, until other teams were unable to reproduce it. MQA could be an audio version of Cold Fusion, but we're not allowed to find out. That's the hallmark of snake oil. I agree with Neil Young that MQA is a box designed to collect royalties.