Billboard August 28, 1976, page 46
NEW YORK - Determined to keep the QS four-channel light burning, Sansui Electronics has been active on both sides of the Atlantic. Radio Clyde in Scotland recently tested live quad broadcasts with the Sansui system. and a syndicated series of QS jazz concerts from
Cleveland's Agora Club is airing in 40 major markets.
The current jazz renaissance is the main factor in Sansui's sponsorship of the jazz series, featuring a variety of label artists. It allows local dealers to tie in their own specials with the nationally advertised products on the three commercials per weekly show, according to Ken Hoshino, vice president, marketing and sales.
Each of the 13 hour-long "Sansui's New World of Jazz" shows is being produced and engineered at Hank LoConti's Agency Recording Studio, above his Agora Ballroom.
Taped on Tuesday - "Jazz Night" at the club - each show's 16 -track master tape is mixed through the QS 4-channel encoder for distribution to the 40 FM stations that bought the
initial series.
Each station gets a 2:1 duplicate off an Ampex AG440 unit, on Scotch 207 open reel for top quality replay. Three shows are shipped at time, so that a station is never "down to the last day" on programming, and most are aired over the weekend.
The mixture of stations indicate the crossover interest in the jazz artists, with formats running the gamut from WMMS, Cleveland's progressive rocker, to KKSS, St. Louis soul
outlet; KFSD, San Diego's classical jazz combo, and WRVR New York's jazz showcase.
Initial artist roster also reflects the crossover appeal. After Billy Cobham (Atlantic) kicked off the series the week of July 10, he was followed in successive weeks by the Brecker Brothers (Arista), Weather Report (Columbia), Dave Liebman & Lookout Farm (A&M), Larry Coryell & the 11th House (Arista).
Rounding out the series, which will be continued based on initial reaction, are Michael Urbaniak (Arista), Ben Sidran (Arista), Pat Martino (WB), Ronnie Laws (UA), John (ABC), Gary Burton (ECM), Gabor Szabo (Mercury) and Dave Brubeck (Atlantic).
"Sansui's exclusive sponsorship of this show," notes Hoshino, "represents our desire to go beyond the hi fi magazines to reach many more of our potential customers. Jazz isvery popular in Japan and I am really glad to see the amount of interest stations and listeners are showing in our jazz series."
The company produced commercials about the full product line of receivers, amplifiers and turntables, as well as the QS 4-channel receivers and decoders, with local dealers alerted to each week's featured items to tie in their own top items. National advertising backing the series is appearing in a number of consumer music books.
In Scotland, Glasgow's progressive Radio Clyde broadcast its first live quad concerts using the Sansui QS system June 25 and July 2. Special 4-channel mike techniques were used to maximize the quad effect of the "Promo 76" concerts by the Scottish National Orchestra, direct from Kelvin Hall there.
Radio Clyde joined Radio Piccadilly in the U.K., which was the first to conduct QS broadcast tests there several months ago. Both tests were monitored by the Independent
Broadcasting Authority which approved the broadcasts. Other European stations reportedly are keenly interested in the potential of the 4- channel market.
A Sansui QSE-5B broadcast encoder was used at Kelvin Hall and a QS vario matrix decoder at Radio Clyde's Anderson Cross Centre Studios to monitor the broadcast. The listeners - the station's signals have a potential audience of 2 million - were able to receive normal mono reception, widened stereo reception and for those already into the fledgling 4-channel mart in the U.K., the full quad effect.