I I just want to point out that in the case of Rhino, they are selling direct. No retail level to strip away profits, although I don't claim to know the margin for physical media in retail. At the minimum of $20 a pop, let's say 2,000 copies are sold, that is $40,000. Is that enough to cover all the production, manufacturing, marketing, fulfillment, and management fees? To me, this also potentially explains why four titles are done in each batch. Of course, I clearly hope that larger runs are being produced and gobbled up by quadiophiles around the world.