I don't think any of these companies expect Joe or Alice public to set up 20 speakers in their house...that's for movie theaters and demos at audio shows....these companies will market soundbars like they are already doing and will "bundle" them with their TV's...of course on here people react violently to even the mention of soundbars...that's expected...but soundbars aren't the same as they were 10 years ago...and although I understand the reaction on here...I am forced
..well not really forced...
but I feel it's my sworn duty to point out a slight irony here....the objection in the surround community is that it is fake surround or in this case....fake atmos....but the same people that cry foul in the name of purity are using processors and now a surround master to arrive at "fake surround"...and that's fine with me...but certainly a contradiction...
I have been against soundbars for a long time...but my objection was based primarily on economics...for the price of those early soundbars one could buy a modest surround setup...but even then I understood that some people just didn't have the space for a "real" surround setup...and since I was first involved in the video world(a movie guy not a music guy)I could see the value of ANYTHING over the anemic TV speakers....but a few years ago...maybe 4...I heard a Bowers and Wilkins soundbar at my local Best Buy and that thing was pretty good....but of course it was pricey....but it was surround and I was impressed...and some of these soundbars now look impressive...and IMO doing Atmos on one wouldn't be as hard as some on here think....placing an upfiring speaker in the soundbar array isn't much different than the Atmos speakers some have now......many are designed to sit on top of your existing speaker...or in the proximity...and are upfiring and bounce the sound off the ceiling...and the other thing that might attract millennials is that these systems will be able to control some aspects of the system with their smart phones and are wireless...and of course the more upscale systems can involve more than one soundbar array...
What I'm trying to point out is that this type of system could gain acceptance with Joe and Alice...the key word is could...and whether you like or hate soundbars...we could indirectly benefit from this by getting more music...and that's what should make us happy...or most of us anyway