Sometimes the appeal is more for the channel owner as useful content to bring people in when people are searching on a given artist. And then hopefully watch other content or give people a reason to visit their site and purchase something or subscribe to a newsletter. It strikes me as simply a marketing video for a site which is fine... nothing wrong with that.I cannot understand the appeal of unboxing videos.
And I’m sure there are fans who genuinely love unboxing videos as it helps build excitement for something that is imminent. I’m not one of them, though. I hardly pay attention to the non-disc material when I’m doing my own unboxing.